Head of Modern Trade & Marketplaces in Mexico at The Entrepreneur Cooperative

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Head of Modern Trade & Marketplaces
Location: Mexico City, Mexico
Work Arrangement: Hybrid
Employment Type: Full-Time (Employee)
Number of Openings: 1 Position
Industry: Consumer Goods / Spirits / Retail & E-commerce
Compensation: MXN $1,393,593 – $2,090,390 annually
English Proficiency: Advanced (C1/C2) – Professional written and verbal communication required.
Schedule: Full-Time
Start Date: As Soon As PossibleAbout the Company
This opportunity is with one of the world's leading privately held premium spirits companies, recognized for building and marketing an award-winning portfolio of globally respected brands. With operations across multiple international markets, the organization combines a rich heritage with a long-term vision focused on innovation, operational excellence, and sustainable growth.
The company partners with many of the world's largest retailers, distributors, and hospitality organizations, delivering premium consumer experiences while continuously investing in brand development, commercial capabilities, and market expansion. Its culture values entrepreneurship, accountability, collaboration, and leadership, empowering employees to make meaningful business decisions and drive measurable results.
As the business continues to expand its presence across Latin America, it is strengthening its commercial leadership team to accelerate growth within strategic retail accounts and modern trade channels.About the Role
We're seeking an experienced Head of Modern Trade & Marketplaces to lead the commercial strategy and execution across Mexico's most strategic modern retail accounts, including Walmart, Sam's Club, and Costco.
This executive leadership role is responsible for driving sustainable revenue growth, strengthening key customer relationships, leading Joint Business Planning initiatives, and ensuring best-in-class execution across pricing, assortment, promotions, visibility, and category development.
The ideal candidate is a strategic commercial leader with deep experience in FMCG, consumer goods, beverages, or spirits, who combines strong analytical capabilities with exceptional relationship management and negotiation skills.What You'll Do
Commercial Strategy & Growth
• Develop and execute the commercial strategy for Walmart, Sam's Club, Costco, and other strategic modern trade accounts.
• Drive sustainable revenue growth, distribution expansion, and market share across key product categories.
• Identify new business opportunities and implement growth initiatives aligned with company objectives.
Customer Relationship Management
• Build long-term strategic partnerships with senior customer stakeholders.
• Lead Joint Business Planning (JBP) initiatives to maximize mutual business growth.
• Position the company as a preferred strategic partner within assigned retail accounts.
Commercial Execution
• Ensure flawless execution of assortment, pricing strategies, promotional calendars, and visibility initiatives.
• Drive Perfect Store standards and category excellence across all assigned customers.
• Monitor commercial performance and optimize execution plans based on market insights.
Cross-Functional Leadership
• Partner closely with Marketing, Finance, Trade Marketing, Supply Chain, and Distributor teams.
• Align commercial initiatives with operational capabilities and long-term business objectives.
• Influence cross-functional stakeholders to ensure successful execution.
Business Analytics & Performance
• Analyze customer, market, and sales data to identify opportunities and risks.
• Develop executive presentations, dashboards, and performance reports.
• Make data-driven recommendations to improve commercial performance and profitability.What We're Looking For
Required Qualifications
• Bachelor's degree in Business Administration, Marketing, Finance, Economics, or a related field.
• 8+ years of experience in Commercial Leadership, Key Account Management, or Modern Trade within FMCG, Consumer Goods, Beverage, or Spirits industries.
• Proven experience managing national retail accounts such as Walmart, Sam's Club, Costco, or similar strategic customers.
• Strong commercial negotiation experience with responsibility for revenue growth and customer profitability.
• Experience leading Joint Business Planning (JBP) initiatives.
• Strong analytical capabilities, including reporting, dashboards, financial analysis, and commercial performance management.
• Experience managing trade investments and commercial budgets.
• Ability to thrive in fast-paced, matrixed organizations while balancing strategic thinking with hands-on execution.
• Advanced English proficiency (C1/C2).
Preferred Qualifications
• Experience within alcoholic beverages, spirits, wine, or highly regulated consumer goods industries.
• Experience working with distributors and indirect commercial structures.
• Knowledge of Revenue Growth Management (RGM), Category Management, and Perfect Store methodologies.
• MBA or postgraduate degree in Business, Marketing, or Commercial Management.Candidate Evaluation Considerations
To ensure success in this leadership role, the following factors will be carefully evaluated during the selection process:
• Demonstrated success driving commercial growth with national modern trade retailers.
• Strategic negotiation and executive relationship-building skills.
• Strong leadership and cross-functional collaboration capabilities.
• Ability to translate business insights into commercial action.
• Financial acumen and experience managing trade investments.
• Executive communication and presentation skills in both English and Spanish.
• Track record of delivering measurable commercial results.What Success Looks Like
• Sustainable revenue growth across assigned retail customers.
• Strong strategic partnerships with key modern trade accounts.
• Successful execution of Joint Business Plans and promotional strategies.
• Increased distribution, visibility, and category performance.
• Commercial decisions driven by accurate market insights and financial analysis.
• Cross-functional alignment that supports long-term business objectives.Why Join Us?
• Join one of the world's leading premium spirits companies.
• Lead strategic relationships with Mexico's largest retail customers.
• High-impact leadership role with significant commercial responsibility.
• Opportunity to influence national growth strategies and category development.
• Collaborative, entrepreneurial, and high-performance culture.
• Long-term career growth within a global organization.Important Notes
Applications may receive priority consideration if candidates:
• Have extensive experience managing Walmart, Sam's Club, Costco, or other national modern trade accounts.
• Have worked within FMCG, spirits, beverage, or consumer goods industries.
• Can demonstrate strong commercial negotiation and Joint Business Planning experience.
• Possess advanced English communication skills.
• Have a proven history of delivering measurable revenue growth and commercial performance.