Director of Regional Sales and Implementation – New England in Sudbury, Massachusetts at Critical Response Group

About CRG
Critical Response Group (CRG) is a unique team of U.S. Special Operations Forces veterans, public safety professionals, and technical experts committed to enhancing public safety through best-in-class technology and training. Our solutions are validated by thousands of real-world incidents under the most stressful conditions and are deployed across the United States and internationally to protect schools, businesses, hospitals, events, and other critical infrastructure.

Director of Regional Sales and Implementation – New England

Travel: Within the New England region

Position Overview
The Director of Regional Sales and Implementation drives the adoption of CRG's solutions, including our Collaborative Response Graphics® (CRGs), across public safety organizations in the New England region. This role combines strategic sales leadership, project management, and client engagement to ensure every implementation succeeds from first conversation to full deployment.

Key Responsibilities

• Develop a deep understanding of the region's public safety landscape and create strategies to integrate CRG solutions into its operations.
• Cultivate strategic relationships and manage the full sales cycle, from prospecting and product demonstrations through proposals, follow-up, and close.
• Represent CRG at trade shows, conferences, and industry events.
• Design and deliver training programs, including tabletop exercises, and large-scale exercises.
• Prepare proposals and grant applications to support client funding and new business opportunities.
• Develop tools and processes to measure the effectiveness of CRG solutions and standardize operational activities.
• Work with CRG leadership to shape product offerings, marketing initiatives, partnerships, and new service development.
• Monitor industry trends and competitors to keep CRG the leader in visual planning solutions for public safety.
• Provide weekly and monthly status reports to senior management.
• Work as a member of a high pace results driven team.

Qualifications

• 5–15 years of SOF experience
• Strong public speaking and communication skills
• Great teammate who is morally and ethically strong
• Ability to operate independently
• Administratively organized

What We Offer

• Competitive salary and commission structure
• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off and holidays
• The opportunity to be a member of a strong team of committed professionals directly impacting the safety of schools, hospitals and communities.

The pay range for this role is:

90,000.00 - 110,000.00 USD per year base + commission