CRM Sales Administrator in Birmingham, Michigan at Dayco Inc.

Dayco is a global leader in the research, design, manufacturing, and distribution of essential engine drive systems. With a 120-year legacy, we deliver high-performance aftermarket solutions tailored to meet the unique needs of our customers. We create value through delivering efficient products and services coupled with reliable, innovative solutions. Partnering with major automotive, industrial, and aftermarket customers, our teams focus on continuous improvement, sustainability, and customer-driven innovation.

About the role

The CRM Administrator is responsible for supporting the North American commercial organization through customer relationship management (CRM) administration, sales analytics, reporting, and business intelligence. This role serves as a key partner to Sales, Marketing, Customer Service, Finance, and Product Management teams by transforming data into actionable insights that drive revenue growth, customer retention, and commercial excellence. The CRM Administrator plays a critical role to continually improve and enhance our CRM platform by gathering requirements and feedback, designing scalable best practice solutions, and managing the product road map.

We are looking for someone with a deep understanding of CRM systems who can understand both our current setup and our business objectives to quickly identify areas of improvement. The CRM Administrator should be comfortable with change management and governance, as well as communicating, prioritizing, and managing all aspects of a CRM project. The ideal candidate should be comfortable liaising with stakeholders at all levels, with the ability to translate technical information into layman’s terms and clearly explain design options and their potential impact. 

What you will do

• Serve as the primary CRM system administrator and subject matter expert.

• All aspects of user and license management, including new user setup/deactivation, roles, profiles, permissions, public groups, OWD, sharing rules.

• CRM configuration changes, including (but not limited to) Flow, assignment rules, approval processes, fields, page layouts, record types, dynamic layouts, apps, actions, custom settings, mobile administration, dashboards, and reports.

• Maintain account, contact, opportunity, price list, and customer hierarchy data.

• Work with users for CRM record maintenance requests.

• Assist in account setup and maintenance from ERP to CRM system.

• Ensure CRM data integrity, accuracy, and completeness through regular audits and data governance practices.

• Develop dashboards, reports, workflows, and automated processes to improve sales effectiveness.

• Train and support users in CRM usage and best practices.

• Partner with IT and CRM vendors to implement system enhancements and resolve issues.Partner with IT and CRM vendors to migrate platform interface.

• Partner with IT and Marketing to integrate contact management and maintenance.

• Develop and maintain sales performance dashboards and KPI reporting.

• Monitor productivity metrics including pipeline activity, win rates, and customer growth.

• Track performance against sales objectives and identify corrective actions when necessary.

• Drive continuous improvement initiatives within sales operations and CRM processes.

• Develop documentation and SOPs supporting sales and CRM activities.

• Partner with Sales Leadership to support customer growth initiatives.

• Work with Finance on revenue reporting and business performance analysis.

• Work with Marketing on reporting and tracking of marketing coop funds and spending.

Qualifications

• Bachelor’s degree in Business, Analytics, Marketing, Finance, Economics, or a related field.
• 3-5 years of experience in CRM administration, sales operations, sales analytics, or a related commercial excellence function.
• Proven experience administering and supporting CRM platforms such as Salesforce, Microsoft Dynamics, HubSpot, or similar customer relationship management systems.
• Strong understanding of CRM data structures, user management, data quality processes, workflow optimization, reporting, and system governance.
• Advanced Microsoft Excel skills, including PivotTables, Power Query, XLOOKUP, data modeling, and complex data analysis.
• Experience developing reports, dashboards, and business insights using visualization and analytics tools such as Power BI, Tableau, or CRM-native reporting platforms.
• Strong analytical and problem-solving capabilities, with the ability to interpret large datasets and translate findings into actionable recommendations for sales and business leaders.
• Experience supporting field sales teams, key account managers, and commercial organizations through reporting, pipeline analysis, customer insights, and performance tracking.
• Automotive aftermarket industry experience strongly preferred.
• Knowledge of distribution channels, retail partners, wholesalers, and OE/OES market dynamics is highly desirable.
• Experience working with ERP systems such as Epicor CMS, SAP, Oracle, JD Edwards, or similar enterprise platforms.
• Familiarity with SQL, database queries, Power BI, or other advanced business intelligence and data analytics tools is considered a strong advantage.
• Experience supporting CRM platform implementations, upgrades, migrations, or system enhancement projects is preferred.
• CRM-related certifications, such as Salesforce Administrator, Salesforce Advanced Administrator, Microsoft Dynamics CRM, or equivalent, are a plus.
• Excellent communication and stakeholder management skills, with the ability to collaborate effectively across Sales, Marketing, Customer Service, IT, and Business Leadership teams.
• Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced commercial environment.

Join the Dayco Team

At Dayco, we are more than a global leader in automotive solutions. We are a team of people driven by innovation, collaboration, and continuous improvement. Joining Dayco means becoming part of an organization that values its people, encourages new ideas, and provides opportunities to make a meaningful impact.

We believe our success comes from our people. We are committed to fostering a workplace where individuals are encouraged to bring their skills, ideas, and unique perspectives to help shape our future, and Move Forward, Always!

Equal Employment Opportunity:

Dayco is an equal opportunity employer. We celebrate diversity and are committed to fostering an inclusive workplace where all employees are valued and respected. We welcome applications from all qualified candidates, employment decisions are made on merit, skills, and business needs, and all qualified candidates are considered fairly, regardless of race, age, gender identity, religion, sexual orientation, cultural background, disability, or any other protected attribute.