Senior Marketing Technology Specialist (Employer of Record) in India at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Marketing Technology Specialist (Employer of Record) based in India.

This role sits at the core of a modern marketing technology ecosystem, focused on building and scaling advanced data and analytics capabilities that power customer understanding and engagement.
You will play a key role in designing, implementing, and optimizing solutions across Adobe Experience Cloud, enabling data-driven decision-making across marketing, product, and analytics teams.
The position involves working in a globally distributed environment, closely collaborating with U.S.-based stakeholders to translate business needs into scalable technical implementations.
You will contribute to the evolution of enterprise-grade tracking, measurement frameworks, and customer data models across digital platforms.
A strong focus is placed on ensuring data accuracy, governance, and consistency across analytics systems while enabling self-service reporting capabilities.
This is a high-impact role combining deep technical execution with strategic influence across marketing technology and customer data platforms.
Overall, it offers the opportunity to shape how customer data is captured, analyzed, and activated at scale.

• Design, build, and maintain Adobe Experience Platform (AEP) schemas, datasets, and data models to support marketing and analytics use cases.
• Partner with engineering teams to ensure accurate data collection, tagging implementation, and seamless ingestion across Adobe Experience Cloud tools.
• Support the evolution and adoption of Customer Journey Analytics (CJA), ensuring data consistency, parity, and smooth transition between analytics environments.
• Define and implement measurement frameworks, translating business KPIs into scalable tracking and reporting requirements.
• Develop and maintain tagging strategies across web properties to measure user behavior, engagement, and personalization performance.
• Enable self-service analytics by standardizing reporting structures and ensuring scalable data architecture across teams.
• Build and maintain validation dashboards, QA processes, and automation pipelines to ensure data quality and reliability.
• Collaborate with marketing, product, analytics, and engineering teams to identify opportunities for improved data capture and measurement.
• Ensure governance, compliance, and documentation standards are met across all marketing technology implementations.
• Contribute to Agile delivery processes including sprint planning, execution, and continuous improvement initiatives.

• Bachelor’s degree in Computer Science, Information Systems, or a related field, or equivalent practical experience.
• 3+ years of experience in web or digital analytics platforms such as Adobe Analytics, Google Analytics, or similar tools.
• Hands-on experience in digital analytics implementation, tagging strategies, and measurement frameworks.
• Strong familiarity with Adobe Experience Cloud and Adobe Experience Platform, including CJA and Analysis Workspace.
• Experience creating dashboards, validation reports, and scalable reporting solutions.
• Strong understanding of data management, attribution models, and customer behavior analytics.
• Solid SQL skills with experience working on large-scale behavioral datasets is preferred.
• Experience working with marketing and product teams to translate business needs into technical solutions.
• Strong analytical mindset with the ability to convert complex data into actionable insights.
• Excellent communication skills with the ability to engage both technical and non-technical stakeholders, including senior leadership.
• Familiarity with APIs, data integrations, and modern digital measurement ecosystems is a plus.
• Exposure to JavaScript, Node.js, AWS, or AI/ML applications in marketing technology is advantageous.

• Competitive salary package aligned with experience and industry benchmarks (34.7L – 55.6L CTC range)
• Employer of Record (EoR) structure ensuring locally compliant employment and benefits in India
• Remote-first setup with global collaboration exposure
• Opportunity to work with advanced Adobe Experience Cloud and enterprise analytics ecosystems
• Exposure to large-scale digital transformation and customer data initiatives
• Career growth within a global marketing technology and analytics environment
• Collaborative work culture with strong cross-functional and international engagement
• Continuous learning opportunities in analytics, data engineering, and marketing technology