Marketing Manager in St. Petersburg, Florida at TSP Institute Inc

Marketing Manager

This position is responsible coordinating the day to day activities of the marketing functions that lead to completion of projects, tasks and initiatives. The position is responsible for execution, support and assistance to the Marketing department in all areas of the company business.

Responsibilities:

• Create and manage Marketing Calendar to drive retail, admissions and service for all schools
• Coordinate bi-monthly marketing meetings and be responsible for managing the timelines associated with all calendar events
• Manage all marketing initiatives- planning, budgeting, execution, results
• Drive and manage all social media strategy and content- organic and paid
• Manage website via Wordpress
• Develop promotions to drive retail and service sales
• Own all communication between creative agency and internal operations team
• Manage and respond to all Yelp and Google reviews
• Create and schedule bi-weekly blog content to boost SEO and band recognition
• Compile and distribute all marketing and retail reporting
• Proficiency with Sales Force to generate reporting with Admissions and lead acquisition
• Produce monthly recaps of all advertising initiatives
• Generate weekly sales results and distribute amongst the schools with performance to goal and last year
• Participate in all Aveda Marketing calls to understand and communicate upcoming retail initiatives
• Drive admissions enrollments through social and PPC
• Organize marketing and social update calls with field teams
• Organize and track promotional events to gain new students
• Execute tracking for High School Recruitment campaigns
• Collaborate with management, internal teams and school Directors on marketing strategy
• Special Projects as assigned

General:

• Work in accordance with the Aveda Mission Statement; adhere to company policies and procedure
• Manage expenses within fiscal guidelines
• Participate in team meetings

Minimum Requirements:

• BA/BS Degree in a business-related field preferred
• 3+ years’ experience in marketing, advertising, or retail environment
• Proficiency with design softwares- InDesign, Illustrator or equivalent
• Must be motived and able to work with minimal supervision
• Desire to work in a fast-paced environment
• Proficiency with WordPress
• Ability to maintain confidentiality
• Detail oriented and organized
• Excellent verbal and written communication skills
• Must have good follow-up skills
• Be willing to assist all team members and able to prioritize workflow
• Excellent computer skills with Excel, Word, PowerPoint and Outlook
• Goal driven and proactive
• Excellent customer service skills
• Ability to travel as needed

SUPERVISORY RESPONSIBILITIES:

There are no supervisory responsibilities for this role.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand; walk; use hands to handle, or feel; reach with hands and arms; talk or hear; and smell. The employee is occasionally required to sit. The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The work is performed in a variety of environments. These include but are not limited to driving in the employee's car and working in an office setting. Work could also involve time spent in school, salons or spa environments.

DISCLAIMER:

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.