Director of Public & Government Relations at WS ALAMO – San Antonio, Texas
WS ALAMO
San Antonio, Texas, 78207, United States
Posted on
Updated on
Salary:$76530 - $129430Employment Type:Full-TimeExperience Level:5-7 YearsMinimum Education:BA/BS/Undergraduate
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About This Position
Position Description:
Under the direction of the CEO, performs advanced government and public relations work. Responsible for planning, developing, coordinating, and implementing the agencys marketing and public relations programs and activities in support of the agencys mission, vision, and outreach goals. Supports the development, implementation and promotion of Workforce Solutions initiatives and serves, as needed, as the agency liaison to local government entities, chambers of commerce, economic development and trade organizations, and other key stakeholders.
Research best practices in workforce development marketing and public relations and recommends innovative approaches. Exercises discretion and independent judgment on matters of significance affecting the agencys operations. Performs other related duties as assigned.
ESSENTIAL DUTIES AND RESPONSIBLITIES
Public Relations/Social Networking
- Provides oversight and strategic direction for WSA media relations activities as implemented in-house and through agency of record.
- Leads and coordinates Workforce Solutions Alamo efforts to develop effective and systemic communication strategies and to deliver consistent, clear messages and information to a diverse set of stakeholders, media, and elected officials via outreach and a variety of social networking platforms.
- Monitors and maintain social networking sites and content to keep messaging consistent with mission, values, and strategic plan.
- Supervises the writing and delivery of media advisories and job and data reports for the public
- Identifies opportunities to leverage media coverage of organization activities and funded services.
- Briefs Board of Directors (BOD) and Board Staff before they meet with the public and news media.
- Provides information to newspapers, TV and radio stations, and civic organizations.
- Schedules and conduct interviews and news conferences.
- Oversees participation in radio and television programs.
- Advise the Board of Directors and Board Staff on communication with all audiences.
- Monitors media, implementation of media campaigns, press events and interviews, creation of information packets/folders and research for press materials.
- At the direction of executive leadership, research, writes, edits, and distributes Workforce Solutions Alamo publications and responses to Requests for Information by the media, including those under the Freedom of Information Act.
- Conducts focus groups and information gathering of customers for program and outreach improvement.
- Develops & executes materials and campaigns to promote WSA programs.
- Implements outreach & engagement activities.
Advertising/Marketing
- Implements and enhances a strategic integrated marketing and communications plan, with annual benchmarks and assessment measures.
- Conducts outreach marketing activities to develop Workforce Solutions Alamos regional presence, profile, brand, and reputation.
- Assesses the market potential for WSAs target markets and develops and implements a marketing strategy for identified audiences.
- Serves as a content and creative resource to the Board of Directors for outreach initiatives; develops communication plans and marketing strategies to support BOD activities.
- Provides oversight and strategic direction for the website to integrate WSAs branding and messaging strategies.
- Provides oversight and strategic direction for WSAs presence at conferences, on panels, workshops, and other events for targeted external constituencies.
- Develops and manages the annual budget for marketing and public relations.
- Builds and leverages partnerships with outside organizations that will extend WSAs brand and messaging.
- Assists in the implementation of the Board of Directors strategic plan.
- Maintains and organizes publicity books, communication materials, mailing lists, video library and computerized and hard copy photo library.
- Writes, edits, produces, distributes, and updates communication materials, coordinates production with printers and designers, research new designers, printers, photographers, etc.
- Produces E-News, provides site management and development of website content.
- Works with executive management and the Board of Directors to coordinate public presentations, files, etc.
- Directs the preparation of layouts and content for outside papers, magazines, and websites.
Government Relations
- Represents WSA on legislative and regulatory issues affecting workforce development in the Alamo region.
- Analyzes and frames workforce policy issues for public dissemination and for use by the Board of Directors and partner organizations, (e.g., The San Antonio Chamber of Commerces SA to DC annual trip).
- Coordinates the appropriate responses with executive leadership and the Board of Directors regarding legislative developments.
- Drafts materials for government activities, (e.g., letters to the chief elected officials and their staff, letters of statement, and briefing papers).
- Advise the Board of Directors and Board Staff on their engagement with internal and external audiences as appropriate.
- Attends functions as appropriate and addresses external groups on issues of common interest.
Labor Market Information
- Communicates labor market information with news media, state and local government agencies, regional agencies, and other user groups.
- Acts as a representative of the labor market information section of Programs in performing public relations activities.
- Develops written material, publications, demonstrations, visual presentations, exhibits, and other documentation to inform external organizations, collaborating partners, and the public on targeted demand occupations and other labor market information.
Special Events
- Plans and executes WSA events including but not limited to summits, conferences, fairs, appreciation events, education events, workshops, and seminars.
- Assists with contracts, prepares, and manages budgets and cost/benefit analyses and produces detailed recaps after each event.
- Serves as the primary liaison to vendors hired for events.
- Serves as primary contact on third-party events and actively solicit events run by outside organizations to benefit the WSA.
- Organizes and executes WSA representation at trade shows and various trade fairs.
- Manages committees and WSA staff involved in the planning and execution of events.
- Plans and executes all supporting PR/Marketing activities for all events.
- Conducts post-event surveys for data collection and distributes findings to Board staff and contractors.
Community Programs
- Acts as liaison between WSA and community-based programs/organizations.
- Implements education programs to inform community of WSA funded services and programs.
- Identifies relevant partnerships to enhance WSA programs and services.
- Maintains community database for dissemination of information.
SUPERVISORY RESPONSIBILITIES
Supervises and develops staff; plans, assigns, monitors, and evaluates performance, in accordance with agency expectations.
GENERAL/ORGANIZATIONAL COMPETENCIES
Quality/Compliance: Achieving a standard of excellence with our work processes and outcomes, honoring WSA policies and all regulatory requirements.
Communication: Balancing listening and talking, speaking, and writing clearly and accurately, influencing others, keeping others informed.
Initiative: Taking ownership of our work, doing what is needed without being asked, following through.
Efficiency: Planning, managing time well, being on time, being cost conscious, thinking of better ways to do things.
Customer Focus: Striving for high customer satisfaction, going out of our way to be helpful and pleasant, making it as easy as possible on the customer rather than our department or Workforce Solutions Alamo (WSA).
Collegiality/Collaboration: Being helpful, respectful, approachable, and collaborative, cooperating with others, inside and outside the organization, to accomplish objectives to build and maintain mutually beneficial partnerships, leverage information, and achieve results.
Integrity/Transparency: Upholds social, ethical, and organizational norms and values; firmly adheres to codes of conduct and ethical principles; behaves consistently, and is open, honest, and trustworthy; acts without consideration of personal gain.
Continuous Learning & Self Development: Being receptive to feedback, willing to learn, embracing continuous improvement, proactively investigating new perspectives, approaches, and behaviors.
People Management (for those with direct reports): Setting clear expectations, reviewing progress, providing feedback and guidance, holding people accountable.
Problem Solving: Identifies problems and uses logic, judgment, and data to evaluate alternatives and recommends solutions to achieve the desired organizational goal or outcomes.
Decision Quality: Makes sound decisions that consider objectives, risks, implications, and agency and governmental regulations.
GENERAL QUALIFICATIONS
To perform this job successfully, the individual must be able to perform each essential job duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
KNOWLEDGE, SKILLS, AND ABILITIES
- Strong working knowledge and expertise in marketing and public relations.
- Knowledge of the local labor market and area education and training institutes is a plus.
- Strong knowledge of the region and working relationships with media, community organizations, and the marketing/public relations community.
- Ability to collaborate with diverse interest groups (including business, education, and government) to identify and solve problems.
- Demonstrable ability to collect data from internal and external sources and provide analysis.
- Strong interpersonal and communication skills in writing, editing, speaking, and listening.
- Ability to function effectively individually and as a member of a team.
- Strong organizational and project management skills.
- Proficient in the use of Microsoft products, including Word, Excel, and Power Point.
- Exhibit strong creative skills.
- Exercise skill in using tact, discretion, initiative, and independent judgment.
- Bilingual in Spanish and English preferred.
EDUCATION and/or EXPERIENCE
- Bachelor's degree from an accredited college or university in public relations, communications, marketing, or a related field.
- Minimum of eight (8) years of related experience; experience working with public or non-profit organizations is preferred.
- Minimum of five (5) years of experience in a supervisory role.
OTHER QUALIFICATIONS
- Must be legally eligible to work in the United States.
- Will require occasional in-region and out-of-region travel; Must have proof of valid drivers license and current auto insurance; must provide own transportation when on company business.
PHYSICAL DEMANDS and WORK ENVIRONMENT
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Workforce Solutions Alamo is an equal opportunity employer/program. Auxiliary aids and services are available upon request to individuals with disabilities. The position will close when filled.
Equal Opportunity Employer
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Job Location
San Antonio, Texas, 78207, United States
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Job Location
This job is located in the San Antonio, Texas, 78207, United States region.
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