Public Relations and Social Media Specialist at Campbell Marketing & Communications – Dearborn, Michigan

Public Relations and Social Media Specialist (Mid-level role)

Campbell Marketing & Communications is looking for an enthusiastic individual to help develop and manage client Public Relations and social media accounts. The individual will work both as an individual contributor and collaboratively with a team managing B2B, B2C client PR and social media accounts.

The applicant should have 3+ years PR & social media experience with strong interpersonal skills (verbal and written), self-motivated, and able to work independently in a high-volume environment.

Campbell Marketing and Communications provides integrated marketing services including public/media relations, training, advertising, direct and experiential marketing, research, and brand development. We are a recognized leader in the B2B/B2C communications agency marketplace and have been connecting clients with customers since 1982. We are experienced. We are proven. We are adaptive. Come join the Campbell family!

Principle Duties and Responsibilities:

• Serve as the primary point of contact for assigned clients, managing day-to-day communication, and overseeing all account-related activities.

• Develop and maintain a strong understanding of each client’s business objectives, industry, and target audience.

• Work with clients and internal team members to ensure client success, leading multiple accounts and providing mentorship to teammates.

• Lead social media moderation and community management, engagement for assigned clients.

• Work with a team daily to develop social content calendars for assigned clients.

• Provide insight, content recommendations based on social media reports.

• Identify and brainstorm channel-specific trends and opportunities to enhance social content regularly.

• Attend events and liaise with clients to cover activities from a social media perspective.

• This role will split time between a PR and Social Media department.

Knowledge, Skills, and Abilities Required/Desired:

• Bachelor's degree or equivalent in digital media, marketing, public relations, communications, or related field.

• Three or more years of experience in a PR and/or Social Media Manager role.

• Strong hands-on experience with, and understanding of, current and emerging social networks, including Facebook, Instagram, TikTok, Twitter and LinkedIn.

• Proficient in strategic thinking, adept at interpreting analytics, and skilled in delivering performance-enhancing recommendations for social channels.

• Proficient in Adobe Creative Suite/Photoshop.

• Strong verbal, written communication, and public speaking skills.

• Excellent multitasking skills.

• Motorsports and Automotive market knowledge is a plus.

• Content creation abilities (photo, graphic design) are a plus.

• Travel required (5-10 events/year), including weekend/evening hours.

Company Culture

• Detail Oriented: quality and precision-focused

• Innovative: innovative and risk taking

• Stable: traditional, stable, strong processes

• Outcome Oriented: results-focused with strong performance culture

• People Oriented: supportive and fairness-focused

• Inclusive: welcomes diversity of thoughts, experiences, and expressions

• Team Oriented: cooperative and collaborative

Additional Information:

• The company is currently working on a remote basis; however, some in-office days will be required at times. This position has the ability to work from anywhere but has a preference for southeast, MI or Charlotte, NC.

• Salary range starts at $52,681.00 – negotiable based on experience.

• A valid Driver’s License and clear driving record are required.

• This is a U.S. based position and sponsorship is not available for this role.

Campbell Marketing & Communications is an Equal Opportunity Employer committed to a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status, or protected veteran status.

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