IMC Intern in Morton, Illinois at Bel Brands USA

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!

#IWorkForAllForGood

RESPONSIBILITIES – WHAT DOES SUCCESS LOOK LIKE?

Work alongside IMC Manager to run media and sampling operations, support the exploration and roll-out of Bel Vietnam's first loyalty & CRM program, and bring AI into the team's way of working.

1.Media, Partnerships & Sampling Activation (60%)

• Support daily media operations: campaign tracking, performance reporting and agency coordination.
• Support e-retail media on marketplaces (Shopee, Lazada, TikTok Shop,…) and track its performance.
• Coordinate sampling activations with vendors and internal teams, and track results against targets.
• Support partner discussions and the evaluation of sponsorships, marketing partnerships and new media opportunities.

2.Digital Transformation – Loyalty & CRM (30%)

• Support IMC Manager in exploring loyalty & CRM models from the market and Bel's other countries, and work with IMC Manager to define the right model for Bel Vietnam.
• Support the pilot launch of the platform, track early results and apply test-and-learn to improve before scaling.

3.AI & Media Capability (10%)

• Coordinate with partners to organise media and AI workshops, and help apply AI tools to daily work.

SKILLS & EXPERIENCE REQUIREMENTS

• Final-year student or fresh graduate in Digital Marketing, Marketing, Communication or a related field.
• Good understanding of digital media: how major platforms buy and deliver (auction, targeting, formats, attribution) and core metrics (CPM, CTR, VTR, CPA, ROAS, reach/frequency). Practical media knowledge will be assessed during the interview.
• Good numerical and data-handling skills; comfortable building reports and drawing conclusions from data.
• Advanced Excel/Google Sheets (pivot, lookup) and PowerPoint; experience platform ads managers is a plus.
• Hands-on use of AI tools (ChatGPT, Claude, Gemini or similar) in study or work.
• English: good in speaking & writing.
• Detail-oriented, organised, proactive and accountable; able to follow tasks through to completion.
• Effective communication and coordination skills with agencies and internal stakeholders.

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