Social Media Coordinator at North Texas Real Estate R – Irving, Texas

SUMMARY: The Social Media Coordinator is responsible for executing a proactive content strategy across social channels to promote the association’s voice in the industry, along with events, programs, and resources. This role requires a highly organized and creative individual with a strong understanding of social media trends, engagement strategies, and digital marketing best practices. The Social Media Coordinator will collaborate closely with internal teams to ensure high-quality, timely content that aligns with the association’s goals and brand identity.

DUTIES AND RESPONSIBILITIES:

• With department leadership, develops a social media strategy that optimizes our social platforms with scroll-stopping content that resonates with our target audiences.
• Implements a proactive content strategy across social channels to amplify the association’s voice as a thought leader and promote events, programs, and resources.
• Works with our content creator and graphic design consultant to ensure every post is eye-catching, on-brand, and timely.
• Brings fresh ideas forward and delegates tasks as needed to keep everything running smoothly.
• Proactively engages social media conversations, keeping an eye on trending topics and jumping in where it makes sense. Responds promptly to queries, online reviews, and feedback from members and followers.
• Implements social media campaigns with targeted ads and demographic/geographic segmentation to reach the right audiences and enhance engagement.
• Monitors and analyzes engagement metrics to optimize posting schedules, ensuring maximum reach and effectiveness.
• Stays current with social media trends, algorithm changes, and best practices to keep the association’s strategy up to date.
• Engages in social media listening across channels, monitoring brand sentiment and recommending areas for improvement.
• With strategic direction from department leadership, manages partnerships with influencers and industry stakeholders to broaden association reach and brand recognition.
• Works alongside our Content Creator to research and implement SEO strategies that boost our digital footprint.
• Contributes to updating content on the website and performs light website maintenance on an ongoing basis.
• Contributes to monthly reports for the Board of Directors, providing key insights on social media analytics, engagement, and SEO performance.
• Performs other related duties as assigned by management.

SUPERVISORY RESPONSIBILITIES:

• This job has no supervisory responsibilities.

QUALIFICATIONS:

• Associate's Degree (AA) or equivalent from a two-year college or technical school, or one to two years related experience and/or training, or equivalent combination of education and experience. Degree in Marketing, Communications or a similar field preferred.
• Strong knowledge of major established and emerging social media platforms (Facebook, Instagram, LinkedIn, X/Twitter, YouTube, TikTok, Bluesky, Threads, Reddit, etc.) and best practices for engagement.
• Excellent written and verbal communication skills.
• Ability to prioritize and manage multiple projects simultaneously.
• Strong understanding of social media analytics and how to utilize them for optimization.
• Must be self-motivated and able to display initiative.
• Fosters and contributes to a positive team environment.
• Must be able to legally work in the United States without sponsorship.

COMPETENCIES:

• Adaptability – Adapts to change, is open to new ideas, formats, and techniques, and is able to deal with frequent change, delays or unexpected events.
• Dependability – Meets deadlines, works independently, remains accountable, maintains focus, is punctual, and has a good attendance record.
• Innovation – Creative, offers new ideas, risk taker, amenable to change, generates suggestions for improving work.
• Quality – Strives to eliminate errors, accurate work is a priority, seeks opportunities to improve product/services.
• Teamwork – Accountable to team, works to meet established deliverables, appreciates view of team members, respectful.

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

• Occasionally required to stand
• Occasionally required to walk
• Frequently required to sit
• Frequently required to utilize hand and finger dexterity
• Occasionally required to climb, balance, bend, stoop, kneel or crawl
• Continually required to talk or hear
• While performing the duties of this job, the noise level in the work environment is usually moderate
• The employee must frequently lift and/or move up to 25 pounds
• Specific vision abilities required by this job include: Close vision; Distance vision; Color vision; Peripheral vision; Depth perception and ability to adjust focus

*Must be able to legally work in the United States without sponsorship.