Sales Consultant - Tow Trucks & Parts in Southfield, Michigan at Pritchard Auto Company

Location: Worldwide Equipment Sales
Company: Pritchard Companies

Worldwide Equipment Sales (WWE), a division of Pritchard Companies, is a leading provider of towing, recovery, and specialized commercial trailer equipment nationwide. We are seeking a motivated and customer‑focused Sales Consultant to drive revenue by building strong relationships and guiding customers through the equipment purchasing process.

This role is ideal for a sales professional who enjoys consultative selling, understands the value of long‑term customer relationships, and thrives in a fast‑paced environment.

• Serve as the primary point of contact for customers purchasing new and used equipment.
• Execute the full sales process, including prospecting, account development, customer segmentation, needs assessment, follow‑up, and closing.
• Identify customer requirements and recommend appropriate equipment solutions.
• Manage the complete sales cycle from lead generation through delivery.
• Build and maintain strong relationships with customers and internal teams.
• Prepare quotes, pricing, and sales documentation accurately and efficiently.
• Coordinate closely with operations, service, and logistics teams to ensure a smooth customer experience.
• Maintain accurate customer, pipeline, and sales records.
• Meet or exceed individual and team sales goals.

• High school diploma or equivalent required; bachelor’s degree preferred.
• Sales or customer service experience required.
• Strong communication, presentation, and relationship‑building skills.
• Experience in the towing, commercial truck, or equipment industry preferred.
• B2B sales experience, particularly selling commercial or specialty equipment, a plus.
• Ability to work effectively in a fast‑paced, hybrid sales environment.
• Strong organizational skills and attention to detail.
• Valid driver’s license required.

This is a Hybrid position at a Worldwide Equipment Sales location with regular interaction with customers, vendors, and internal teams.

Worldwide Equipment Sales and Pritchard Companies are equal opportunity employers and prohibit discrimination or harassment based on any protected characteristic under federal, state, or local law.