Brand Marketing Strategist, Mainstream Expansion (Snack) at Nongshim USA INC – Rancho Cucamonga, California

Brand Marketing Strategist, Mainstream Expansion (Snack)

Location: Rancho Cucamonga, CA

About Nongshim America

Nongshim America is a leading Korean food company bringing bold, authentic flavors to American tables. Best known for our iconic Shin Ramyun—the spicy red package that has become a cultural phenomenon—we've built a passionate following with our premium instant noodle lineup including Shin Black, Bowl Noodle, Chapagetti, and our popular cup noodles.

Now, we're expanding our mission beyond ramen to bring our beloved Korean snack brands to mainstream American markets. Our snack portfolio includes fan-favorite products like Shrimp Cracker, Banana Kick, Honey Twist, Onion Rings, and more unique flavors that have delighted consumers across Asia for decades. We're on a mission to make Nongshim snacks a household name across the U.S., introducing Americans to the bold, craveable flavors that define Korean snacking culture.

Position Overview

We're seeking a Brand Marketing Strategist to drive our mainstream market expansion strategy for Nongshim's snack portfolio. This role will be instrumental in developing and executing marketing initiatives that introduce our authentic Korean snacks to broader American audiences, building brand awareness and driving retail velocity across traditional and emerging channels.

Key Responsibilities

Brand Strategy & Positioning

• Develop and execute go-to-market strategies to position Nongshim snacks for mainstream American consumers
• Conduct market research and consumer insights analysis to identify opportunities and barriers in mainstream channels
• Collaborate with cross-functional teams to adapt brand messaging and positioning for diverse consumer segments
• Track competitive landscape and emerging snack trends to inform strategic recommendations

Retail & Channel Marketing

• Build strong relationships with key retail partners including grocery, convenience, mass merchandise, and club channels
• Create compelling sell-in materials and promotional programs to secure distribution and shelf placement
• Develop trade marketing initiatives and promotional calendars aligned with retailer priorities
• Support sales team with category insights, promotional toolkits, and account-specific marketing plans

Performance Analysis & Reporting

• Monitor and analyze brand health metrics, sales performance, and marketing effectiveness
• Provide regular reporting and strategic recommendations to leadership
• Use data-driven insights to optimize campaigns and marketing spend allocation

Marketing Campaign Development

• Lead integrated marketing campaigns across digital, social, retail, and experiential channels
• Partner with creative agencies to develop culturally resonant campaigns that bridge Korean heritage with American appeal
• Manage campaign budgets, timelines, and performance metrics to ensure ROI targets are met
• Develop product sampling programs and in-store activation strategies to drive trial and conversion

Consumer Engagement & Innovation

• Design and implement consumer engagement programs including sampling events, brand ambassadorships, and community partnerships
• Leverage social media and influencer marketing to build brand awareness and advocacy among target demographics
• Gather consumer feedback to inform product innovation and portfolio optimization
• Identify and activate strategic partnerships that amplify brand reach

Qualifications

Required

• 3-8 years of brand marketing experience, preferably in CPG food/snack category
• Proven track record of successfully launching or expanding brands into new markets or consumer segments
• Strong understanding of mainstream retail landscape and consumer shopping behaviors
• Experience managing multi-channel marketing campaigns with measurable business impact
• Excellent project management skills with ability to juggle multiple priorities
• Strong analytical skills and proficiency with marketing analytics tools
• Budget management experience
• Bachelor's degree in Marketing, Business, or related field

Preferred

• Experience marketing Asian or international food brands to American consumers
• Knowledge of cultural marketing and experience connecting with diverse audiences
• Existing relationships with retail buyers or trade marketing contacts
• Bilingual capabilities (Korean/English) a plus

Employee Benefits:

• 100% coverage for Medical, Dental, Vision, and Life Insurance (Fully paid by company)
• 401K Matching up to 4%
• Cellphone Allowances
• Mileage reimbursement
• Employee Discounts
• 10 Paid Vacation
• 5 Paid Sick Days
• 11 Paid Holidays
• Paid Bereavement Leave
• Employee development program
• On-Job Training Program
• Career-Path
• Lunch Catering for employees
• Various Team building programs
• Health Wellness

Job Type: Full-time

Starting Salary Range: starting $65,000 to $110,000 per year based on experience

(Negotiable depending on experience, excluding bonus and other earnings)

Schedule:

• 8 hour shift

Education:

• Bachelor's (Preferred)

Ability to Relocate:

• Rancho Cucamonga, CA 91730: Relocate before starting work (Required)

Work Location: In person