Channel Programs Specialist at Jobgether – Canada Creek, Nova Scotia

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Channel Programs Specialist in Canada.

This role sits at the center of demand generation and revenue growth, where you will design and execute multi-channel marketing programs that directly influence pipeline quality and business expansion. You will be responsible for orchestrating integrated campaigns across digital channels, ensuring seamless execution from awareness to conversion. Working closely with sales, BDR, and marketing teams, you will help improve lead quality, optimize conversion rates, and strengthen overall go-to-market performance. The environment is fast-paced, data-driven, and highly collaborative, requiring both strategic thinking and hands-on execution. You will play a key role in connecting marketing activity to measurable revenue impact. This is an opportunity to shape scalable demand programs in a global SaaS organization.

You will own the planning, execution, and optimization of integrated demand generation programs that drive qualified pipeline growth across multiple channels. Your work will focus on delivering high-performing campaigns, improving lead conversion, and enabling alignment between marketing and sales teams.

• Design and execute full-funnel, multi-channel demand generation programs across digital channels
• Manage and optimize always-on campaigns to generate and nurture high-quality leads
• Coordinate the creation and promotion of marketing assets such as webinars, gated content, syndication campaigns, and lead tools
• Analyze campaign performance data and deliver regular reporting on key marketing and pipeline metrics
• Identify optimization opportunities and continuously refine programs based on performance insights
• Collaborate closely with BDR and Sales teams to ensure smooth lead handoff and improve conversion rates
• Support pipeline growth by improving MQL volume, quality, and progression to SQL and revenue stages
• Partner with marketing teams including demand generation, web, product marketing, and brand to align execution
• Contribute to campaign strategy development and ensure alignment with business objectives
• Ensure consistent tracking, measurement, and reporting of program effectiveness across channels

The ideal candidate brings strong experience in demand generation or channel marketing within a SaaS environment, with a proven ability to execute multi-channel programs and drive measurable pipeline impact. You are both strategic and execution-focused, with strong analytical and communication skills.

• 5+ years of experience in SaaS marketing, demand generation, or digital marketing roles
• Proven experience managing integrated, multi-channel marketing programs
• Strong understanding of demand generation funnels and lead lifecycle management
• Experience working across channels such as paid media, email, webinars, content, and social
• Strong analytical skills with the ability to interpret campaign performance data and optimize accordingly
• Excellent communication skills, both written and verbal, with strong stakeholder management ability
• Experience collaborating closely with sales or BDR teams to drive pipeline efficiency
• Strong execution mindset with a bias for action and results-driven delivery
• Familiarity with marketing automation, CRM, and analytics tools
• Ability to thrive in a fast-paced, high-growth SaaS environment

• Remote-first work environment with flexibility to work from anywhere in Canada
• Competitive compensation package including salary and performance incentives
• Equity or stock options as part of total compensation
• Private healthcare and wellness benefits
• Retirement and savings plan options
• Unlimited vacation policy and enhanced parental leave
• Annual learning and development budget
• Access to training, mentorship, and career growth opportunities
• Inclusive and collaborative global culture