Senior Product Manager at Learfield IMG College – Irvine, California

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

We are seeking a high-impact Senior Product Manager to lead the strategy, development, and delivery of innovative technology products that drive business growth and deliver exceptional customer value. As part of our Consumer-focused team, you will define and execute product vision while partnering cross-functionally with engineering, design, marketing, sales, business stakeholders, and executive leadership to build a data-backed roadmap that scales the next phase of our consumer experience. In this role, you will balance strategy, analytics, and product vision—prioritizing initiatives, identifying opportunities through data and customer insights, and delivering impactful solutions to market. The ideal candidate brings strong business acumen, technical understanding, and deep user empathy, with a proven ability to translate strategic goals into successful, customer-focused products.

Essential Duties & Responsibilities:

Modernize Our Platform

• Partner with cross-functional teams to support the transition to a modern, scalable platform architecture.

• Contribute to initiatives that strengthen performance, flexibility, and long-term product innovation.

Drive Product Optimization and Conversion

• Use data and analytics to inform product decisions and deliver timely, relevant user experiences.

• Strengthen product analytics capabilities to enable clearer insights and more effective storytelling through data.

• Identify and reduce friction across critical user journeys and transaction flows to improve engagement and conversion.

Innovate and Scale New Capabilities

• Champion the adoption of advanced technologies that enhance product discovery, personalization, and overall user experience.

• Lead the development and launch of high-impact features that improve customer outcomes and increase successful transactions.

Minimum Qualifications:

• 6+ years of product management experience, including at least 3 years in growth, optimization, or experimentation-focused roles. Proven ability to break down complex problems into clear strategies, execute effectively, and iterate based on results.

• Strong experience with experimentation frameworks, including designing and running A/B tests, and using data to drive decisions and measure success against defined KPIs.

• Familiarity with applying AI and emerging technologies to improve products, processes, or customer experiences.

• Demonstrated ability to influence and align stakeholders at all levels, including executive leadership, with a strong bias toward action and results.

• Experience working in high-volume digital environments such as e-commerce, ticketing, travel, or similar industries where you’ve optimized user journeys used by millions of customers.

• Proven track record of taking products or features from concept through launch, with the judgment to lead initiatives while effectively collaborating with cross-functional partners.

• Resourceful and adaptable, with a continuous improvement mindset across people, processes, and product outcomes.

Preferred Qualifications & Traits:

• A collaborative partner who works effectively across teams, partnering with design, engineering, analytics, marketing, and business leadership to deliver meaningful outcomes.

• A strong communicator with excellent communication, organization, storytelling, and facilitation skills that help align diverse teams and stakeholders around a shared vision.

• Deeply curious about user needs and proactive in identifying and addressing friction points in the customer experience.

• Experience working with modern product analytics tools and experimentation platforms.

• Background in consumer-facing digital products with strong focus on growth, engagement, or conversion optimization.

The approximate national base pay range for this position is $160,000 to $170,000. Please note that this is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation based on individual and company performance. Placement on the range may vary based on factors including but not limited to job-related knowledge, skills, and experience, and geographic location. The pay rate will comply with all minimum federal, state, and local wage/salary requirements.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.