Sr. Field Marketing Manager in Bellevue, Washington at Siteimprove

We are looking for a Senior Field Marketing Manager who leads with industry insight and ABM strategy, and backs it up with flawless field execution. This role is the connective tissue between our top ICP accounts and the campaigns, events, and programs that move them through pipeline.

ABM Campaign Strategy & Execution

• Design and own a tiered ABM program (1:Few, 1:Many) by industry vertical, partnering with Sales and RevOps to build and prioritize the target account list using intent signals (6sense, Revic).
• Build personalized, multi-touch campaign sequences across outbound, direct mail, digital, and executive programs to move accounts from awareness through pipeline.

Industry & ICP Vertical Programs

• Develop and execute integrated campaigns tailored to priority industry verticals, partnering with Product Marketing to translate positioning into programs that speak directly to ICP business challenges.
• Identify and activate industry events, associations, trade publications, and communities to build brand relevance and pipeline within target verticals.

Commercial Pipeline Programs

• Own program strategy for the Commercial segment across new logo and expansion pipeline, designing the right mix of roundtables, conferences, webinars, and VIP dinners for the sales motion.
• Serve as the day-to-day marketing partner to Sales and BDR leadership, enabling teams on campaign context and follow-up cadences and leading regular pipeline attribution reviews.

Regional Field Events & Programs

• Plan and execute a regional event calendar, including owned events, third-party trade shows, executive roundtables, roadshows, and virtual programs directly tied to pipeline goals.
• Own pre-event account selection, post-event follow-up playbooks, and BDR enablement to maximize event ROI.

Performance, Attribution & Budget Ownership

• Own the field marketing budget and define campaign KPIs across sourced pipeline, influenced pipeline, MQL-to-SQL conversion, cost-per-opportunity, and event ROI.
• Use Dreamdata for multi-touch attribution and build dashboards to present performance to marketing and sales leadership on a regular cadence.

Marketing Technology & AI-Enabled Execution

• Optimize use of marketing automation (Pardot/HubSpot/Marketo) for segmentation, campaign automation, and reporting.
• Demonstrate efficiency with AI tools to accelerate content personalization, campaign sequencing, and performance analysis.

• 6 to 8 years of progressive experience in field marketing or demand generation within a B2B SaaS or enterprise technology company.
• Proven hands-on ABM execution experience, you have built and run 1:Few and 1:Many programs, not just theorized about them.
• Demonstrated success driving sourced and influenced pipeline, with the ability to clearly connect your campaigns to revenue outcomes.
• Direct experience working with Commercial and/or Enterprise sales teams on territory planning, account selection, and campaign alignment.
• Strong proficiency in automation platforms (Pardot, HubSpot, or Marketo) and Salesforce.
• Experience with an intent data or ABM platform (6sense, Demandbase, or Revic).
• Excellent project and program management skills, you run multiple campaigns simultaneously without dropping details.
• Analytical and data-fluent, you build your own reports, interpret attribution data, and present pipeline performance with confidence.
• Proven ability to operate independently, prioritize in a fast-moving environment, and drive programs from idea to results.
• Experience managing project timelines and reporting on performance.

• Rest and relaxation: Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or to care for a family member, 11 paid holidays, and two Give Back Days
• Comprehensive benefits: National medical plan, dental, vision, paid maternity leave, paid paternity leave, HSA, Flex, employer-sponsored short-term, long-term disability, discounts to volunteer plans to meet your family needs, and more!
• Prepare for the future: 401(k) with a company match to provide a better future in your retirement years.