Social Media Director (Bilingual/Spanish) at IDT – Newark, New Jersey

Social Media Director (Bilingual/Spanish)

Position Overview:We are looking for a Social Media Manager who thrives in fast-paced environments and has a deep understanding of multicultural and immigrant audiences. The ideal candidate is fluent in Spanish, up-to-date with the latest social media trends, and comfortable posting content personally across Facebook, Instagram, LinkedIn, X, and TikTok. Experience with user-generated content (UGC) is highly valued.In this role, the Social Media Manager will lead a team consisting of a designer, content creator, and community engagement specialist to grow our brand voice, drive storytelling, and build authentic connections with our audience.Key Responsibilites:

• Develop and execute a strategic social media vision that resonates with our immigrant audience.
• Lead content creation, scheduling, and posting, personally managing posts when needed, and tailoring strategies for each platform.
• Curate and manage UGC campaigns and influencer collaborations to boost authenticity and engagement.
• Monitor analytics, optimize performance, and present regular reports with actionable recommendations.
• Stay up-to-date with social media trends, emerging platforms, and platform-specific best practices.
• Collaborate with internal and external teams to ensure alignment across marketing, brand, products and content strategies.

Qualifications:

• Fluent in Spanish with a deep understanding of multicultural audiences. This is a must, no exceptions.
• 5+ years of experience managing social media accounts, preferably in multicultural or immigrant-focused markets.
• Creative, innovative, and able to generate engaging content ideas for each platform.
• Experience with UGC campaigns and influencer management.
• Proficient with key social media tools and platforms, strong skills in analytics and reporting.
• Experienced in leading social media teams, including designers and content creators, with a keen visual sensibility.
• Knowledgeable about emerging platforms and current content trends.
• Strong communication skills, a humble and approachable demeanor, and a genuine passion for teamwork and collaboration.
• A proactive self-starter with a hands-on approach, strong drive to experiment, collaborative mindset, and a passion for making an impact.

About us: IDT is a Communications and Money Transfer company founded in 1990 and headquartered in Newark, New Jersey. IDT is an industry leader in prepaid communication, money transfer, and payment services and one of the world's largest international voice carriers. We are listed on the NYSE, employ over 1800 people across 20+ countries, and have over $1.5 billion in revenues. Our flagship brand, Boss Revolution, includes Money Transfer, International Calling, and Mobile Top-Up services and supports IDT's mission of enabling people to keep in touch and share resources with family and friends worldwide. Join us!
$80,000 - $95,000 a year