CMO Advisor (Crypto-Native - Global) at Token Metrics – Austin, Texas

CMO Advisor (Crypto-Native - Global)

Were hiring a CMO Advisor to clarify our narrative, instrument a TVLdeposit funnel with a weekly dashboard, run partner co-marketing (Pendle/DEX/CEX), and coach a young team.
This is an advisor role:
You design the engine and enable the team to run it.
Type: Advisor (contract)
Time: 815 hrs/week (90 days), then 24 hrs/month Comp: Equity + $TMAI only (no cash) Reporting to: CEO Location: Austin preferred; open to remoteWhat Youll Do (Responsibilities)

• Own product marketing (ICP, message, updated site/docs) that drives connects and deposits.
• Stand up a TVL funnel & dashboard (impressions site wallet connect deposit; TVL by source; CAC/LTV/payback; retention).
• Run partner distribution: co-marketing with venues/MMs (launch kits, AMAs, creator briefs), PR/podcasts, newsletters/community; test 23 paid channels.
• Define and execute three experiments with clear keep/kill rules (e.g., CAC payback 6 months on qualified deposits).
• Coach the team; leave playbooks, briefs, and dashboards they can run.

What You Wont Do (Scope guardrails)

• Not a figurehead CMO; this is hands-on growth, not brand theater.
• No ownership of liquidity incentives or emissions (owned by $TMAI: Petros/Ayush).
• No unilateral promo commitments; align with finance and listings cadence.

Qualifications

• Must-have

• 4+ years in crypto growth/marketing (exchange, L2, wallet, DeFi, data/indices).
• Demonstrated deposits/TVL growth with CAC/payback discipline and partner distribution wins.
• Ability to build and ship dashboards; strong creative briefs and clear writing.

• Nice-to-have

• Creator/referral mechanics; lifecycle/CRM; B2B2C or RIA/institutional motions.

Success Metrics (first 90 days)

• TVL: agreed lift (e.g., +$12M net new) with 30% partner/organic contribution.
• Efficiency: channel tests with CAC payback 6 months on qualified deposits.
• Operating system: weekly dashboard, distribution calendar, partner kits, and team playbooks in use.

How to Apply

• Share:

• 1) a redacted funnel/dashboard (or list the 8 weekly metrics you track)
• 2) a campaign that moved deposits/TVL with CAC/payback, 3) a brief partner co-marketing plan outline you authored.

Token Metrics delivers AI-driven crypto indices and analytics. Were concentrating liquidity across key venues and preparing for public-market paths. Marketing is lean and hungry; we need a hands-on growth coach to turn narrative into deposits and TVL.