Director, Paid Media & Lead Generation in Atlanta, Georgia at SweatHouz (SWTHZ)

Are you a hands-on media buyer and growth strategist ready to drive measurable impact? Sweathouz is seeking a Director of Paid Media & Lead Generation to own and scale our paid media engine. This is a leadership role with real execution responsibility. You’ll both roll up your sleeves to build and optimize campaigns and lead a growing team of media buyers once hired.

• Lead strategy and budget planning across paid digital channels (Meta, Google, YouTube, TikTok, Programmatic).
• Personally build, launch, and optimize campaigns to drive awareness, acquisition, and studio growth.
• Establish scalable processes for campaign setup, QA, reporting, and optimization.
• Partner cross-functionally with creative, brand, lifecycle, and finance teams to ensure attribution, spend tracking, and ROI accuracy.
• Analyze and present campaign performance, providing clear insights and action plans.
• Guide A/B and multivariate testing for bidding, creative, and audience segmentation.
• Coach and develop media buyers as the team expands.

What We’re Looking For

• 5+ years in digital marketing/media buying with performance accountability.
• 2+ years in leadership or mentorship roles.
• Proven experience managing and directly executing multi-channel paid media budgets.
• Expert knowledge of Meta Ads Manager, TikTok Ads Manager, Google Ads (incl. YouTube), and tracking tools.
• A strategic, data-driven thinker with strong analytical and reporting skills.
• Comfortable owning the end-to-end campaign lifecycle—from build to budget pacing.
• Bachelor’s degree in Marketing, Business, Analytics, or related field.