Associate Brand Manager - Better Than Brands in Rome, Georgia at Summit Hill Foods Inc

Associate Brand Manager– Better Than Brands

Summit Hill Foods | Rome, GA (Hybrid)

About the Role:

We’re looking for a highly motivated Associate Brand Manager to help drive the next phase of growth across the Better Than portfolio (Better Than Bouillon, Better Than Marinade, Better Than Gravy). This role is ideal for someone who combines analytical and business acumen with creativity, curiosity, and a passion for building brands.

The Associate Brand Manager will play an active role across brand strategy, innovation, commercialization, consumer insights, campaign development, and business analytics. This individual will work cross-functionally with Sales, R&D, Finance, Packaging, Project Management, and external agency partners to help bring new products, campaigns, and growth initiatives to market.

This is a high-visibility role with meaningful ownership and exposure to multiple areas of the business, offering strong opportunities for career growth and development within a fast-paced entrepreneurial environment of a smaller CPG company.

Why Join Summit Hill Foods:

Work onan exciting and consistently growing brandin the grocery aisleHelp shape innovation across expanding product categories and new launchesGain hands-on experience across brand strategy, commercialization, analytics, innovation, and marketingExposure to major national retailers including Walmart, Kroger, Publix, and CostcoCollaborative, entrepreneurial culture where ideas move quickly and team members make real impact

Key Responsibilities:

Brand Strategy & Growth

Help develop and execute strategies that drive brand growth, household penetration, and consumer engagementAnalyze category, consumer, and competitive trends toidentifyopportunities for innovation and expansionContribute to positioning, messaging, and long-term brand strategy developmentSupport annual planning and innovation pipeline development

Innovation & Commercialization

Support innovation initiatives from concept through launchPartner cross-functionally on product positioning, packaging development, claims, and commercializationHelp bring new products and line extensions to market across retail and eCommerce channels

Marketing & Campaign Development

Support integrated marketing campaigns across digital, social,retailand otherin-store channelsCollaborate with agency partners on creative development, content, and campaign executionHelp develop customer-facing presentations, commercialization materials, and selling storiesMonitor campaign performance andidentifyoptimization opportunities

Consumer Insights & Business Analytics

Analyze syndicated data sources (Nielsen/Numerator)for brand andretailer performance, consumer insights, and category trends toidentifyopportunities for growthTranslate data into actionable recommendations and compelling business storiesMonitor brand performance metrics including sales, distribution, velocity, household penetration, and market shareSupport development of customer presentations, innovation recommendations, and strategic business reviews

Financial & Business Management

Assistin managing brand marketing budgetsand agency investmentsHelp evaluate campaign and innovation performance tooptimizeROI and business impactSupport forecasting, financial tracking, and business performance analysisPartner cross-functionally with Finance and Sales to support profitable brand growth

Cross-Functional Leadership

Work collaboratively acrossfunctions including Marketing,Sales, R&D,Project Management, Finance, and externalagencypartnersManage multiple projects simultaneously in a fast-paced environmentIdentifyopportunities to improve processes, execution, and business performance

What We’re Looking For:

2–4years of experience in marketing orrelatedbusinessfield, preferably in the consumer goods industryStrong analytical mindset with ability to interpret data and translate insights into business recommendationsExperience working with syndicated data platforms such as Nielsena plus, but notrequiredPassion for brand building, consumer behavior, andidentifyinggrowth opportunitiesAbility to balance creativity with business and analytical thinkingExperience managingtimelines and juggling multiplepriorities simultaneouslyExcellent project management and organizational skillsCurious, proactive, and entrepreneurial mindsetCollaborative cross-functional leadership skills