Associate Director, Digital Experience in United States at Jobgether

This position is posted by Jobgether on behalf of a partner company. We are currently looking for an Associate Director, Digital Experience in United States.

This role sits at the intersection of UX, product strategy, and digital optimization, focused on shaping and improving end-to-end user journeys across key student-facing digital experiences. You will drive continuous enhancement of landing pages, application flows, and engagement tools, ensuring every interaction is intuitive, effective, and aligned with user needs. Operating as a senior individual contributor within a UX team, you will translate behavioral insights and analytics into actionable experience improvements. The role requires close collaboration with Marketing, Product, Enrollment, and Data teams to align digital experiences with broader organizational goals. You will play a key role in defining experimentation strategies, improving personalization, and identifying friction points across the journey. It is a highly cross-functional environment where data-driven decision-making, user empathy, and innovation come together to shape impactful digital experiences.

• Own the optimization, testing, and quality assurance of core digital experiences, including landing pages, application flows, and engagement tools such as forms and chat.
• Define and execute A/B testing strategies, including hypothesis development, experiment design, and measurement of success criteria.
• Analyze and improve end-to-end user journeys across web, CRM, and enrollment systems to ensure seamless and connected experiences.
• Identify friction points in user journeys and translate behavioral insights into actionable experience improvements.
• Collaborate with Product, Engineering, Marketing, and Enrollment teams to implement and measure experience enhancements.
• Leverage analytics tools (such as GA4 and behavioral dashboards) to monitor performance and identify optimization opportunities.
• Develop and deliver regular reporting on experience health, translating data into clear recommendations and priorities.
• Contribute to innovation and personalization strategies by identifying opportunities based on user behavior, intent signals, and lifecycle stages.
• Support experimentation and pilot initiatives, ensuring new digital experiences are user-centered, measurable, and scalable.
• Participate in competitive and market audits to inform experience strategy and innovation roadmap development.

• Bachelor’s degree in Design, Human-Computer Interaction, or a related field.
• 7+ years of experience in digital experience, UX strategy, product optimization, or personalization-focused roles.
• Strong experience working with CRM and marketing automation systems, including platforms such as Salesforce.
• Proven ability to design and optimize end-to-end user journeys across complex digital ecosystems.
• Experience leveraging behavioral data, analytics, and user insights to drive experience improvements.
• Strong understanding of experimentation frameworks, A/B testing, and performance measurement.
• Familiarity with tools such as GA4 and digital analytics platforms.
• Knowledge of human-centered design principles, journey mapping, and UX strategy.
• Understanding of lifecycle marketing, segmentation, and behavioral triggers in CRM environments.
• Strong cross-functional collaboration and influencing skills without direct authority.
• Excellent communication skills with the ability to translate complex data into clear insights for diverse stakeholders.
• Awareness of accessibility standards (WCAG), responsive design principles, and scalable digital frameworks.
• Exposure to AI-driven personalization or emerging digital experience technologies is a plus.

• Competitive annual salary ranging from $78,496 to $105,974 depending on experience and qualifications.
• Remote work flexibility across the United States.
• Comprehensive benefits package supporting health, wellness, and overall well-being.
• Paid time off and flexible scheduling options.
• Opportunity to contribute to innovative digital experience and personalization initiatives.
• Exposure to advanced UX, analytics, and experimentation frameworks.
• Collaborative, mission-driven environment focused on improving user journeys and outcomes.
• Professional development opportunities in UX, product strategy, and digital innovation.