Copywriter in Los Angeles, California at Allies of Skin

About the role

We are seeking a strategic, detail-oriented Copywriter to join our growing team and help shape the voice of a contemporary, science-backed skincare brand. This role will be responsible for translating clinical innovation, ingredient science, and product efficacy into compelling, consumer-facing narratives that drive engagement, education, and conversion across all channels.

The ideal candidate possesses a rare combination of creative storytelling and scientific curiosity—someone equally comfortable writing a breakthrough product launch campaign as they are crafting a high-performing product detail page. They understand how to elevate complex skincare science into clear, persuasive language while maintaining a premium, sophisticated brand voice. Reporting to the Art Director, this role will partner closely with Brand Marketing, Product Development, E-Commerce, CRM, Social, and Design teams to ensure consistency and excellence across every customer touchpoint.

What you'll do

Brand & Product Storytelling

• Lead copy development for new product development (NPD) launches, from concept and positioning through campaign execution
• Craft compelling product narratives that communicate formulation innovation, ingredient benefits, and clinical efficacy
• Develop launch messaging frameworks, campaign concepts, taglines, and supporting creative copy
• Translate complex scientific information into clear, accessible, and engaging consumer language

Packaging & Product Experience

• Write and refine primary and secondary packaging copy, including product descriptions, directions, claims, and regulatory-compliant messaging
• Partner with Product Development and Regulatory teams to ensure accuracy and consistency across all packaging communications

Digital & E-Commerce

• Own website copy across key consumer touchpoints, including:
• • Product Detail Pages (PDPs)
  • Landing Pages
  • Collection and category pages
  • Promotional banners
  • Bundles and merchandising experiences
• Optimize content to balance brand storytelling, education, and conversion

CRM & Retention

• Develop copy for lifecycle marketing initiatives, including:
• • Email campaigns
  • Automated customer journeys
  • Product launch communications
  • Promotional and retention programs
• Write SMS messaging that reflects the brand voice while driving engagement and conversion

Social & Brand Communications

• Support social media copywriting across organic and paid channels
• Contribute to content calendars, campaign messaging, and brand storytelling initiatives
• Ensure all communications reinforce the brand's premium positioning and strategic narrative

Brand Stewardship

• Serve as a guardian of the brand voice across all channels
• Maintain consistency in tone, messaging, and positioning while adapting copy for channel-specific needs
• Continuously evolve and refine messaging frameworks as the brand grows
• Perform other duties as assigned

Qualifications

• 5+ years of copywriting experience, preferably within beauty, skincare, wellness, luxury consumer goods, or related categories
• Strong portfolio demonstrating expertise across campaign development, digital commerce, CRM, and product storytelling
• Proven ability to write within a premium, elevated brand voice
• Experience translating scientific, technical, or ingredient-driven information into compelling consumer narratives
• Strong understanding of skincare, beauty, wellness, or adjacent consumer categories
• Exceptional attention to detail and commitment to accuracy
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Collaborative mindset with excellent communication and presentation skills
• Ability to perform essential duties, with or without reasonable accommodation
• Ability to operate independently in a fast‑paced, ambiguous environment
• Strong self‑management, prioritization, and ownership of outcomes
• Proactive problem‑solving and clear, consistent communication