Director / VP of Marketing in Bristol, Indiana at Winnebago Industries Inc

Barletta Boats is seeking a strategic and commercially minded marketing leader to help shape the next chapter of our premium brand. This opportunity may be structured as either Director of Marketing or Vice President of Marketing, depending on the selected candidate’s skills, experience, leadership scope, and demonstrated ability to influence both business-unit and enterprise-level outcomes.

This leader will be responsible for advancing Barletta’s brand, market position, digital retail strategy, social presence, marketing technology, analytics, and AI-enabled marketing capability. We are looking for someone who can move marketing beyond traditional execution into a more strategic, insight-led, digitally enabled, and commercially connected function that supports long-range growth and strengthens Barletta’s position as a premium pontoon brand.

Founded on a commitment to creating exceptional boating experiences, Barletta Boats is proud to be part of Winnebago Industries (NYSE: WGO), a family of premium outdoor recreation brands that includes Winnebago, Grand Design RV, Newmar, and Chris-Craft. Together, these brands share a passion for innovation, quality, and craftsmanship while retaining their own unique identities and legacies. Through the strength of the Winnebago Industries portfolio, Barletta combines entrepreneurial agility with the resources, expertise, and vision of a global leader in outdoor recreation.

The Director / VP of Marketing will define how Barletta shows up in the market, how customers and dealers experience the brand, and how marketing strategy translates into measurable business impact. This role requires progressive thinking around brand strategy, the future of boat buying and digital retail, dealer and customer engagement, marketing analytics, AI-enabled workflows, VOC-driven insights, and cross-functional commercialization.

The ideal candidate will bring strong emotional intelligence, practical resourcefulness, and the ability to build momentum by leveraging expertise across the enterprise, dealer partners, agencies, vendors, and external thought leaders. This is a highly critical leadership role for someone who can connect brand, customer, dealer, product, digital, social, analytics, and commercial priorities into one integrated marketing agenda.

Role level will be determined by experience: Candidates with strong functional leadership, team development, digital marketing, and brand execution experience may be considered at the Director level. Candidates with broader enterprise leadership experience, executive influence, measurable commercial impact, strategic transformation, and proven ability to lead a modern marketing function at scale may be considered at the Vice President level.

At Barletta, marketing is more than a support function. It is a critical connector between our brand, our dealers, our customers, our products, and our long-range growth strategy. This is an opportunity to help shape how a highly regarded premium pontoon brand continues to grow, differentiate, innovate, and deliver a customer and dealer experience that reflects who we are.

If you are a marketing leader who combines strategic thinking, modern digital fluency, commercial discipline, creativity, collaboration, and a genuine interest in building future-ready capability, we would like to connect with you.