Rehash Manager in Dallas, Texas at Crux Haven Opco LLC

At Veridian Service Partners, we believe in putting people first—our team, our customers, and our communities. Backed by private equity and focused on growth through both organic expansion and acquisitions, we are building the most admired and profitable home services company in America’s top 50 markets.

Veridian is more than just a name; it represents growth, integrity, and opportunity. We’re expanding across the outdoor services space with a commitment to quality, professionalism, and a culture rooted in respect and teamwork. Join us as we continue to grow, innovate, and make a lasting impact—one backyard at a time.

Why work with us:

• Competitive pay (based on experience)
• On-the-job training
• Company Expansion and growth opportunities
• Team-oriented work environment
• Consistent work year-round
• Great benefits + PTO package

About the role:

The Rehash Manager builds and leads Veridian's rehash function from the ground up. Rehash is the disciplined re-engagement of previous leads and unsold opportunities — customers who took an appointment or estimate but did not move forward — to bring them back into the sales pipeline. This is a build-from-scratch role: you'll stand up the department's process, tools, scripts, and reporting, while personally doing the rehash work as we grow. You reengage customers by phone from our Dallas call center; when you set a rehash appointment, it is routed to a Field Sales Manager to run in the home. Over time, you'll build and lead a small team of rehash specialists.

What you'll do:

Build-Out Responsibilities (Standing Up the Department)

• Design the rehash program from nothing: define which leads qualify for rehash, the re-engagement cadence (call/text/email timing), and the criteria for a quality rehash appointment.
• Build the scripts, objection-handling, and talk tracks for re-engaging previously unsold customers.
• Establish the process for pulling and prioritizing rehash lists from our CRM (i360), and the hand-off workflow that routes set appointments to Field Sales Managers.
• Create the department's KPIs, reporting, and dashboards (contact rate, set rate, sat rate, close rate, revenue from rehash).
• Document the playbook and SOPs so the function is repeatable and can be trained to future hires.
• Partner with the Call Center Director, Field Sales leadership, and Marketing on lead flow, hand-offs, and pipeline alignment.

Rehash Responsibilities (Doing the Work)

• Personally re-engage previously unsold customers by phone, working dormant and aged leads back into active opportunities.
• Set qualified rehash appointments and route them cleanly to the appropriate Field Sales Manager.
• Follow up persistently and professionally across multiple touchpoints to maximize contact and set rates.
• Maintain accurate, real-time records of every contact, disposition, and appointment in the CRM.
• Hit individual rehash targets (contacts, sets, and revenue) while the department is being built.

Leadership Responsibilities (As the Department Grows)

• Recruit, train, and coach a team of rehash specialists as volume justifies expansion.
• Set team targets, run performance reviews, and build a culture of accountability and quality.
• Continuously refine the rehash playbook based on what's converting.

What we are looking for:

Must-haves:

• Proven inside sales / phone sales success, ideally in home services or another DTC, appointment-based model.
• Operationally sound — able to build process, structure, and reporting from scratch, not just execute someone else's system.
• A strong closer on the phone who can personally do the rehash while building the department.
• Comfort with CRM tools and pulling/prioritizing lead data (i360 experience a plus).
• Self-starter who thrives with ambiguity and a blank page.

Nice-to-haves:

• Prior experience building or running a rehash, retention, or reactivation function.
• Experience coaching or leading a small phone-based sales team.
• Familiarity with high-ticket, in-home sales cycles.