Marketing Manager in Duluth, Minnesota at SPIRIT MOUNTAIN

REPORTS TO: General Manager

SUPERVISORY RESPONSIBILITY: Marketing Coordinator

WAGE & HOUR CLASSIFICATION: Full-Time, Exempt, Salary

EXPECTED PAY RANGE: $50,000-$60,000 annually

SUMMARY/OBJECTIVE

The Marketing Manager leads the day-to-day execution of Spirit Mountain’s marketing across winter and summer operations, events, weddings, food and beverage, programming, and guest experiences. Working with the General Manager and leadership team, this hands-on role turns organizational priorities into engaging content and coordinated campaigns that strengthen the Spirit Mountain brand and support attendance and revenue goals.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Create, capture, edit, and publish engaging photo, video, graphic, and written content across social media, email, website, and other marketing channels.
• Actively manage social media platforms, including scheduling, audience engagement, messages, comments, and timely operational updates.
• Coordinate seasonal campaigns, promotions, events, and communications with Indoor Operations, Outdoor Operations, Sales, Food and Beverage, Programming, and Guest Services.
• Maintain a consistent and accurate brand voice, visual identity, and message across all channels.
• Develop and manage marketing calendars based on operational priorities, revenue goals, and the established marketing framework.
• Execute digital advertising, email marketing, website updates, and other promotional initiatives.
• Monitor campaign performance, engagement, website activity, and other key metrics, using results to improve future efforts.
• Coordinate outside vendors, media partners and community partners as needed.
• Assist with developing and managing the marketing budget and recommend how available resources can be used effectively.
• Provide direction to seasonal or part-time brand ambassadors, photographers, content creators, or other marketing support.
• Attend events and operational activities to capture content, including occasional evenings, weekends, and holidays.

MINIMUM QUALIFICATIONS

• Two years of marketing, communications, social media, content creation, or related experience.
• Demonstrated ability to create effective photo, video, graphic, and written content.
• Experience managing social media and digital marketing platforms.
• Proficiency with Canva, Adobe Creative Suite, or similar design and editing tools.
• Strong writing, organization, communication, and project-management skills.
• Ability to work independently while coordinating priorities across multiple departments.
• Ability to work occasional evenings, weekends, and holidays based on operational and event needs.

DESIRED QUALIFICATIONS

• Associate’s or bachelor’s degree in marketing, communications, business, or a related field.
• Experience in recreation, tourism, hospitality, events, or destination marketing.
• Familiarity with website content-management systems, email-marketing platforms, Meta Business Suite, and Google Analytics.
• Familiarity with Spirit Mountain or the outdoor-recreation industry.

CORE VALUES

• Safety: Our top priority is the safety of our employees and guests.
• Superior Guest Service: Every employee treats our visitors as valued guests.
• Respect: We engage respectfully with each other and with our guests.
• Honesty: We communicate information honestly and in a timely manner.
• Best Efforts: We do our best, every day.
• Humor: We use appropriate humor to create an enjoyable environment for all.
• Ownership: We care for Spirit Mountain facilities as if they were our own.
• Integrity: We always act with integrity.