Marketing Manager - Market Data in Soest, Utrecht at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Manager - Market Data based in Netherlands.

As Marketing Manager - Market Data, you will lead the marketing strategy and execution for a growing financial data product within an international, remote-first environment. Your mission will be to drive product adoption, engagement, and retention among existing customers while attracting new market data clients. You will take ownership of multi-channel marketing initiatives, from email automation and paid advertising to events and PR. Working closely with sales, customer service, product, and communications teams, you will translate customer insights and market intelligence into impactful go-to-market strategies. This is an exciting opportunity to combine strategic thinking with hands-on execution in a fast-growing fintech and API-driven ecosystem.

• Develop and own the overall marketing strategy and roadmap for the market data product, defining priorities, budgets, objectives, and performance indicators.

• Plan, build, and execute targeted email marketing campaigns using HubSpot or similar automation platforms, collaborating with sales and customer service teams.

• Create and manage sales and marketing materials, including product presentations, pitch decks, product sheets, case studies, and pricing documents.

• Develop and coordinate the events strategy, working with internal event teams to increase brand visibility and customer engagement.

• Collaborate with PR teams to establish and implement effective public relations strategies.

• Monitor competitors, tracking product launches, pricing developments, and market positioning to identify opportunities and inform strategic decisions.

• Design and manage customer surveys, feedback initiatives, and research programs to better understand customer needs and expectations.

• Plan, launch, and optimize paid advertising campaigns across Google Ads and LinkedIn.

• Analyze campaign performance, measure marketing effectiveness, and provide actionable recommendations to improve product positioning and go-to-market strategies.

• Act as the voice of the customer and provide market intelligence to support product development and commercial initiatives.

• At least 5 years of experience in B2B marketing, ideally within fintech, financial services, or SaaS, with a proven ability to own marketing strategies and plans.

• Hands-on experience creating, managing, and optimizing email campaigns using HubSpot or a comparable marketing automation platform.

• Proven experience running paid advertising campaigns across Google Ads and LinkedIn.

• Demonstrated ability to develop sales enablement materials and collaborate effectively with sales and customer-facing teams.

• Experience planning and managing events and PR initiatives, including coordination with internal stakeholders and external agency partners.

• Excellent written and verbal communication skills, with the ability to create compelling marketing content and presentations.

• Strong analytical capabilities and a data-driven approach to campaign measurement, reporting, and optimization.

• Excellent organizational skills and attention to detail, with the ability to manage multiple priorities independently.

• Familiarity with financial markets, trading, market data, or API and developer-focused products is a strong advantage.

• Experience in competitive intelligence, customer research, and survey management is considered a plus.

• Ability to thrive in a fast-paced, international, and remote working environment.

• Competitive salary package.

• Stock options, offering the opportunity to participate in the company's growth.

• Health benefits.

• One-time USD 500 allowance for new hires to set up their home office.

• Monthly USD 150 stipend provided through a Brex card.

• Opportunity to work remotely within an internationally distributed team.

• Exposure to a dynamic fintech environment and innovative financial technology products.