Local Market Brand & Performance Manager in Austin, Texas at Master Trades Group

Local Market Brand & Performance Manager

Master Trades Group (MTG) is a leading residential services platform providing HVAC, plumbing, and electrical solutions across the Mid-Atlantic and Southeast. We partner with strong local brands to deliver exceptional service while driving growth and operational excellence.

About the Role

MTG is seeking a Local Market Brand & Performance Manager to connect centralized marketing strategy with local market execution. This role plays a critical part in ensuring marketing initiatives translate into measurable performance across our service territories.

You’ll work cross-functionally with marketing, operations, and call center teams to drive local growth, strengthen brand presence, and improve lead conversion.

What You’ll Do

• Analyze territory and ZIP code–level data to identify growth opportunities and market trends
• Support execution of local marketing initiatives, including events, sponsorships, and partnerships
• Align marketing campaigns with operational capacity, service priorities, and seasonal demand
• Partner with regional and branch leaders to drive performance across plumbing, HVAC, and electrical services
• Monitor and improve online reputation, customer reviews, and local brand presence
• Support service plan growth through targeted campaigns and local engagement strategies
• Collaborate with call center leadership to improve booking rates, lead quality, and customer experience
• Work with marketing channel teams to ensure campaigns reflect local market needs

What You Bring

• 3–5 years of experience in marketing, field marketing, or market strategy
• Experience supporting multi-location or service-based businesses
• Strong analytical and problem-solving skills
• Ability to collaborate across marketing, operations, and customer support teams
• Excellent organization and communication skills

Nice to Have:

• Experience in home services or home improvement industries
• Familiarity with territory-based marketing strategies
• Experience with ServiceTitan or similar platforms

What Success Looks Like

• Improved alignment between marketing and operations
• Increased local brand awareness and community engagement
• Growth in service plan memberships
• Stronger online reputation and customer feedback
• Data-driven insights that guide local market decisions

Why Join MTG

• $90,000-$110,000 Annual Salary + 10% Bonus opportunity
• Competitive compensation + performance incentives
• Medical, Dental, Vision benefits
• 401(k) with company match
• Paid time off and holidays
• High-impact role with visibility across multiple brands
• Career growth in a fast-paced, growing organization