Demand Generation Lead, Growth in Soest, Utrecht at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Demand Generation Lead, Growth based in Netherlands.

This is a high-impact opportunity to build and lead the demand generation function for a fast-growing B2B SaaS business.
You’ll own how prospective customers discover and experience the product across web, search, and paid media.
The role focuses particularly on building awareness and qualified pipeline within larger and enterprise organizations.
As the first dedicated demand generation hire, you’ll define the strategy, establish the operating model, and execute the programs that drive growth.
You’ll work closely with design, sales, and event marketing while shaping creative, campaigns, measurement, and channel investment.
The environment is highly autonomous, brand-conscious, remote-first, and focused on quality, efficiency, and fast execution.
You’ll also be expected to use AI and automation extensively to increase impact and operate more efficiently.

• Own the overall demand generation strategy, with a particular focus on increasing awareness and pipeline among larger and enterprise customers.
• Lead paid media end to end, including channel strategy, budget allocation, campaign execution, creative direction, and optimization.
• Develop account-based marketing campaigns for enterprise accounts in close collaboration with sales and event marketing teams.
• Own the web experience and collaborate with internal design partners on landing pages, campaigns, and advertising creative.
• Lead search strategy across traditional search and emerging AI-driven discovery experiences, ensuring prospective customers can find the product through both channels.
• Establish clear measurement frameworks and success metrics for demand generation activities, balancing quantitative performance data with sound commercial judgment.
• Build and scale the demand generation function as the first dedicated specialist, introducing the tools, processes, and practices needed to support sustainable growth.
• Identify opportunities to use AI, automation, and emerging technologies to accelerate execution and increase the team's effectiveness.
• Manage marketing investment carefully, knowing when to optimize spending and when strategic opportunities justify additional investment.
• Maintain a strong focus on brand quality and audience perception, prioritizing sustainable, high-quality demand creation over tactics that may compromise the customer experience.

• 5+ years of experience in growth or demand generation, ideally within a B2B SaaS environment.
• Hands-on experience across web marketing, paid media, account-based marketing, and pipeline generation for enterprise sales organizations.
• Strong creative and design instincts, with the ability to direct marketing creative and recognize when messaging or execution does not meet a high quality bar.
• A strong understanding of product and engineering audiences, with the ability to communicate naturally in their language and understand their needs.
• Strong commercial judgment and financial discipline, including the ability to manage budgets effectively and make thoughtful investment decisions.
• Excellent analytical and measurement skills, with the ability to build reporting, evaluate pipeline economics, and use data to guide decisions without relying exclusively on dashboards or attribution models.
• Deep understanding of attribution and demand generation measurement, combined with the judgment to recognize the limitations of attribution systems.
• Advanced familiarity with AI tools and automation, with a strong preference for using technology to streamline work and increase individual and team productivity.
• High ownership, autonomy, and execution ability, with the confidence to build a function from the ground up in a small, high-impact marketing environment.
• Strong collaboration skills and the ability to work effectively across marketing, sales, design, and other functions in a remote-first, asynchronous environment.

• Competitive salary and equity.
• Employee-friendly equity terms, including early exercise in the US and extended exercise windows.
• Daily meal and coffee stipend on every workday.
• Paid co-working space or desk.
• Health coverage based on applicable country requirements.
• Five weeks of paid vacation, plus local statutory holidays.
• Four months of paid parental leave.
• A paid month off after four years, and every two years thereafter.
• Regular team events and off-sites.
• Remote-first working environment with no required commute.
• Flexible working within supported regions, with intentional opportunities for in-person collaboration, team off-sites, and occasional travel.