Marketing Operations QA Analyst in Minneapolis, Minnesota at Kobie Marketing

About the team and what we’ll build together

The Marketing Operations team is Kobie’s campaign execution engine — delivering outbound loyalty communications for some of the world’s most recognized brands. As a Marketing Ops QA Analyst, you’ll serve as the final quality gate before any campaign reaches a client’s loyalty members. You’ll work closely with Developers and Campaign Managers to validate every outbound communication — ensuring it’s accurate, compliant, on-brand, and aligned to the campaign’s intended audience and strategy.

How you will make an impact

As a Marketing Ops QA Analyst, you own defect identification, tracking, and sign-off — and no campaign ships without your clearance.

• Review and validate all outbound campaigns prior to deployment — including email content, subject lines, personalization, and dynamic elements
• Verify audience targeting logic, segmentation, and suppression lists against campaign specifications

• Confirm data integrity: validate that merge tags, personalization fields, and offer content are rendering correctly for the right audiences

• Check all links, UTM parameters, and redirect destinations for accuracy

• Validate platform configuration — send settings, throttling, scheduling, from name/address — against approved specs

• Assess campaigns against brand standards, legal and compliance requirements, and messaging strategy

• Log and track defects in the team’s QA system; communicate findings clearly to Development for resolution

• Own QA sign-off gates in the deployment workflow — campaigns do not deploy without QA clearance

• Review quality-related post-launch issues and feed findings back into QA frameworks and checklists

• Maintain and improve QA documentation, checklists, and testing standards over time

At the end of the first year, success means: defect rates on deployed campaigns stay below 2%, QA reviews are completed within SLA windows, and every defect log is clear enough for Development to resolve without back-and-forth

What you need to be successful

Required

• Bachelor’s degree or equivalent experience

• 1–3 years of experience in QA, marketing operations, or digital campaign review

• Familiarity with email marketing platforms and campaign QA workflows

• Strong analytical eye — able to catch discrepancies in data, copy, and configuration that others miss

• Understanding of audience segmentation, targeting logic, and suppression requirements

• Methodical, process-oriented approach; comfortable working from checklists and documented standards

• Clear communicator — able to describe defects precisely and escalate risks without ambiguity

Preferred

• Working knowledge of HTML/CSS email rendering

• Familiarity with Salesforce Marketing Cloud or equivalent enterprise ESP

• Experience using defect tracking tools (Jira, or similar)

• Knowledge of AMPScript or dynamic content logic in campaign platforms