Director/ VP Analytics, Strategy and Marketin in Grimes, Iowa at Mueller-Yurgae Associates Inc

About the Role:

The Director/VP of Analytics, Strategy, and Marketing will lead the development and execution of data-driven strategies that enhance market positioning and drive business growth within the wholesale trade sector. This role requires synthesizing complex advertising trends and customer behavior analytics to inform strategic decisions and optimize marketing initiatives. The successful candidate will oversee cross-functional teams to deliver actionable insights that support sales, product development, and customer engagement efforts. They will play a pivotal role in shaping the company’s competitive advantage by leveraging deep knowledge of the grocery industry and wholesale market dynamics. Ultimately, this position is responsible for aligning analytics and marketing strategies with overall business objectives to maximize revenue and market share across the United States.

Minimum Qualifications:

• Bachelor’s degree in Business, Marketing, Data Science, or a related field.
• At least 8 years of experience in analytics, strategy, or marketing roles within the wholesale trade or grocery industry.
• Proven expertise in analyzing advertising trends and customer behavior analytics.
• Strong leadership experience managing cross-functional teams.
• Excellent communication skills with the ability to present complex data insights clearly to diverse audiences.

Preferred Qualifications:

• Master’s degree in Business Administration, Marketing Analytics, or a related discipline.
• Experience working in large-scale grocery retail or wholesale organizations.
• Familiarity with advanced analytics tools and platforms such as Power BI.
• Demonstrated success in driving growth through integrated marketing and analytics strategies.
• Knowledge of emerging digital marketing trends and technologies relevant to wholesale trade.

Responsibilities:

• Lead the design and implementation of comprehensive analytics frameworks to monitor advertising effectiveness and customer behavior.
• Develop and execute strategic marketing plans that align with wholesale trade and grocery industry trends.
• Collaborate with sales and operations teams to translate data insights into actionable business strategies.
• Manage and mentor a high-performing team of analysts and marketing professionals to foster innovation and continuous improvement.
• Present findings and strategic recommendations to executive leadership and key stakeholders to influence decision-making.

Skills:

The required skills in advertising trends and customer behavior analytics are essential for interpreting market data and identifying opportunities for targeted marketing campaigns. Grocery industry knowledge enables the candidate to contextualize analytics within the specific challenges and dynamics of wholesale trade, ensuring strategies are relevant and impactful. These skills are applied daily to analyze consumer purchasing patterns, optimize advertising spend, and forecast market shifts. Preferred skills such as proficiency in advanced analytics tools enhance the ability to manipulate large datasets and generate predictive models that inform strategic decisions. Together, these skills empower the Director/VP to lead data-driven initiatives that improve customer engagement, increase market share, and drive sustainable business growth.