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Senior Outreach Specialist in Lynn, Massachusetts at Element Care

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Element Care
Lynn, Massachusetts, 01902, United States
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Job Description

GENERAL SUMMARY: The Senior Outreach Specialist is a strategic and results-driven representative responsible for increasing referrals and enrollment to Element Care’s PACE program. This role focuses on building, nurturing, and expanding relationships with high-value referral sources including healthcare providers, housing organizations, adult day health centers and community-based organizations. The primary goal is to generate qualified referrals of older adults who may benefit from Element Care’s services.


Essential Responsibilities:

  • Develops and implements personal annual business plan that includes strategies and activities necessary to achieve outreach, event, inquiry, referral, and enrollment goals from targeted accounts/territories.
  • Fosters trusting relationships with various spiritual and community leaders in multi-cultural populations that results in strong linkages and results in referrals of eligible individuals.
  • Helps organize and promote Element Care events including galas, open houses, partnership events and other events.
  • Establishes and maintains relationships with key community stakeholders, including local businesses, government agencies, non-profit organizations, and individuals.
  • Participates in and lead outreach events such as senior fairs, community meetings, cultural events, and in-service presentations—tailored to target populations.
  • Expertly presents Element Care’s value proposition and services to varied audiences including potential participants, caregivers, community leaders, and professionals.
  • Collaborates closely with the Enrollment and Information & Referral teams to ensure a smooth handoff and conversion of inquiries into enrollments.
  • Maintains accurate and timely documentation of all outreach and referral activity in Salesforce CRM.
  • Attends events during evenings and weekends as needed.
  • Performs other duties as assigned.

    • Job Specification:

  • Bachelor’s degree preferred; relevant work experience may be considered in lieu of degree.
  • 3–5 years of outreach, sales, or business development experience in healthcare or elder services.
  • Proven success in generating qualified leads or referrals in a target-driven role.
  • Ability to adapt communication style, whether the customer is detail-oriented or prefers a concise approach, to ensure understanding and satisfaction.
  • Excellent interpersonal and communication skills and supportive of colleagues, fostering an environment of trust and effective teamwork.
  • Strong business acumen, strategic prospecting, active listening, relationship building, networking, time management and organizational skills.
  • Ability to adapt communication style, whether the customer is detail-oriented or prefers a concise approach, to ensure understanding and satisfaction.
  • Excellent interpersonal and communication skills and supportive of colleagues, fostering an environment of trust and effective teamwork.
  • Working knowledge of Medicare, Medicaid, PACE, and elder care services.
  • Familiarity with underserved and multicultural populations a strong plus.
  • High level of proficiency with Microsoft Office and CRM systems (Salesforce preferred).
  • Must have reliable transportation with ability to transport marketing materials.
  • Ability to lift up to 25 lbs for event materials and outreach supplies.
  • COVID vaccinated preferred.
  • Spanish preferred.

    • About Element Care

    E
    Element Care
    elementcare.org
    1994

    Founded

    270

    Employees

    hospital & health care

    Industry

    Lynn, Massachusetts

    Headquarters

    Overview

    Element Care PACE is a nonprofit healthcare organization established in 1994, focusing on the Program of All-Inclusive Care for the Elderly (PACE) in Massachusetts. Its mission is to improve health and enrich the lives o...

    Job Location

    Lynn, Massachusetts, 01902, United States

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