Marketing and Content Specialist in Midland, Michigan at Knight Facilities Management Inc

The Marketing & Content Specialist will create written and visual content for LinkedIn, our company website, sales presentations, proposals, case studies, and other marketing and business-development materials. The successful candidate will work closely with leadership, sales, and internal subject-matter experts to turn company knowledge, technical information, and project experience into clear and compelling communications.

This position is well suited to a strong writer and visual communicator who enjoys building something new and producing polished, professional work.

Key Responsibilities

Content Development

- Develop original written and visual content that supports the company’s marketing and business-development objectives.

- Interview leadership, sales team members, and subject-matter experts to identify stories, insights, project highlights, and content opportunities.

- Translate technical or complex information into clear and engaging content for target audiences.

- Write, edit, proofread, and design materials from initial concept through final publication.

- Develop case studies, project profiles, company descriptions, employee biographies, service overviews, articles, announcements, and other corporate content.

- Build and maintain an organized library of approved copy, images, graphics, project information, and marketing assets.

- Coordinate photography, video production, graphic design, or other outside creative resources when required.

LinkedIn and Social Media

- Establish and manage a consistent LinkedIn content strategy and publishing calendar.

- Create original LinkedIn posts, graphics, employee features, project highlights, company announcements, and thought-leadership content.

- Schedule and publish approved content while maintaining a consistent company voice and visual identity.

- Monitor activity and engagement and recommend ways to improve reach and content performance.

- Identify opportunities for company leaders and employees to contribute to and amplify company content.

Website Management

- Review the existing website and recommend content and structural improvements.

- Write and develop new website pages and update existing content.

- Keep company, service, project, team, and news information accurate and current.

- Coordinate website changes with internal resources or outside vendors as needed.

- Apply basic search-engine optimization practices to improve the visibility and usefulness of website content.

- Monitor basic website analytics and use performance information to recommend improvements.

Sales and Proposal Support

- Partner with the sales team to create persuasive and visually professional client-facing materials.

- Develop and maintain sales presentations, proposal templates, capability statements, brochures, one-page summaries, and related materials.

- Support the preparation of proposals by organizing information, writing and editing content, and formatting final submissions.

- Tailor presentations and proposals to specific clients and opportunities.

- Ensure sales materials are accurate, current, well organized, and consistent with company branding.

- Maintain a centralized library of reusable proposal content, qualifications, team biographies, case studies, and supporting materials.

- Help communicate the company’s capabilities, experience, and value proposition clearly and consistently.

Brand and Marketing Development

- Help define and maintain the company’s brand voice, messaging, and visual standards.

- Create branded templates for presentations, proposals, social-media posts, case studies, and other recurring materials.

- Develop an editorial calendar and practical process for planning, reviewing, approving, and publishing content.

- Help establish foundational marketing tools, standards, and processes that can grow with the company.

- Ensure consistency in writing, design, formatting, and messaging across all external materials.

- Recommend marketing priorities and new opportunities based on business needs and audience response.

- Support company announcements, events, recruiting communications, and other marketing initiatives as needed.

Qualifications

- Bachelor’s degree in marketing, communications, journalism, graphic design, business, or a related field, or equivalent professional experience.

- Three to five years of relevant experience in marketing, content development, communications, or sales support.

- Demonstrated experience creating original written and visual marketing materials.

- Exceptional writing, editing, proofreading, and verbal communication skills.

- Ability to gather information from subject-matter experts and transform it into compelling audience-focused content.

- Experience managing LinkedIn or other professional social-media channels.

- Experience updating and managing website content using a content-management system.

- Strong presentation-development skills, including advanced proficiency with Microsoft PowerPoint.

- Experience with Canva, Adobe Creative Cloud, or similar design software.

- Strong visual judgment and the ability to produce professional, brand-consistent materials.

- Excellent organizational and project-management skills.

- Strong attention to detail and the ability to manage multiple priorities and deadlines.

- Ability to work independently, take initiative, and move projects from an initial idea to a finished product.

Preferred Qualifications

- Experience supporting business-to-business sales or professional-services organizations.

- Experience preparing proposals, pitch decks, qualification packages, or other business-development materials.

- Familiarity with WordPress or a similar website platform.

- Knowledge of basic search-engine optimization, website analytics, and social-media analytics.

- Photography, video production, or video-editing experience.

- Experience managing outside designers, photographers, website developers, printers, or other creative vendors.

- Experience building a company’s marketing program, content library, or brand presence from an early stage.