Marketing Communications Specialist in Remote at Aqueous Vets, LLC

Department: Sales Operations

Reports To: Vice President, Sales Operations

FLSA Status: Exempt

Updated: 01.28.2025

Aqueous Vets (AV) is a leading vertically integrated manufacturer and supplier of treatment systems designed to remove PFAS and other contaminants of emerging concern (CECs) from groundwater and drinking water, protecting our health and the environment. As a trusted industry leader, AV pairs its team of seasoned engineers and water industry professionals with an innovative, entrepreneurial approach to creating cutting-edge solutions for each end user. From concept to commission, AV’s turnkey solutions encompass a full range of capabilities, including design, manufacturing, installation, commissioning, and exemplary, long-term customer service. A proud member of the Bain Double Impact family, AV is passionate about ensuring sustainable social and environmental impact in the communities it serves. To learn more, visit AqueousVets.com.

Description:

The Marketing Communications Specialist role seeks a highly skilled and resourceful professional capable of developing and executing comprehensive marketing communication strategies. Responsibilities include managing Social Media, Email Marketing, Branding, Campaign Management, and implementing other key marketing initiatives to drive engagement and achieve business objectives.

Essential Duties and Responsibilities:

Specific assignments and responsibilities include but are not limited to the following areas:

• Strategy Development: Design and execute innovative digital marketing strategies aligned with business objectives to drive lead generation and enhance brand awareness. Utilize data-driven insights to optimize performance across all digital channels, integrating targeted marketing campaigns to achieve measurable results.
• Social Media Management: Lead the social media strategy, content creation, and community engagement across various platforms to enhance brand awareness, drive traffic, and foster audience growth.
• Email Marketing: Drive the email marketing strategy, including segmentation, automation, and content development, to nurture leads, drive conversions, monitor customer feedback, and maximize customer retention.
• Design of Marketing Materials: Collaborate with cross-functional teams to ensure brand consistency and messaging across all digital touchpoints, maintaining a strong brand presence and identity in the market.
• Website Management: Ensure the website's look and feel are up to date with current website marketing standards. Maintain and edit the content on the website keeping the content fresh and relevant with other digital marketing and company initiatives.
• General Marketing Oversight: Provide leadership and guidance on other marketing initiatives, including campaign management, ensuring alignment with digital strategies, and optimizing overall marketing performance.
• Performance Analysis and Reporting: Monitor, analyze, and report on the performance of digital marketing and other campaigns using relevant metrics and KPIs.
• Continuous Learning: Stay current with the latest digital marketing technology and best practices.
• Performs other duties and special projects as required.

Required Skills/Abilities:

• Excellent written and verbal communication skills.
• Excellent organizational and time management skills.
• Proficient in Microsoft Office Suite, HubSpot, or related software.
• Proficient in design software including Canva, and Adobe products: InDesign and Photoshop.
• Proven ability to work independently with minimal supervision, demonstrate strong self-motivation, initiative, and a proactive approach to problem-solving and task management.
• Excellent analytical and organizational skills, with close attention to detail.
• Ability to manage confidential information.

Qualifications:

To perform this job successfully, an individual must be professional, initiative-taking, and positive. Having a passion for exceptional support is necessary. Being sensitive to unpredictable demands and uncertainties is a requisite to delivering superior results and exceeding the expectations of the role. The ability to thrive in a fast-paced, rapidly growing environment, demonstrating adaptability, strong organizational skills, and a proactive mindset.

Education and Experience:

• Bachelor’s Degree from an accredited university in Marketing, Management, or Business.
• 5+ years of experience in graphic design, marketing, advertising, digital marketing, business management, or sales administration.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Able to travel as needed.
• Preferably located in a CT or ET time zone

Aqueous Vets® is an equal-opportunity employer. We commit to a policy of nondiscrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, creed, gender, pregnancy or related medical conditions, age, national origin, or ancestry, physical or mental disability, genetic predisposition, marital, civil union or partnership status, sexual orientation, gender identity, or any other consideration protected by federal, state or local laws.