Sr. Director of Safety Sales in East Hartford, Connecticut at NEFCO Construction Supply LLC

Position Summary: NEFCO is looking for a Sr. Director of Safety Sales to build and lead a national team of about 8 Safety Sales Representatives across our enterprise construction distribution business. You will own the safety category's sales results, recruit and develop top talent, shape our vendor partnerships and strategy, and make sure every rep is trained, certified and trusted by our contractor customers.

Key Responsibilities

Team Leadership

• Recruit, hire, onboard and manage a national team of Safety Sales Representatives.
• Set territory plans, quotas and KPIs; coach reps through regular 1:1s, ride-alongs and performance reviews.
• Build a high-performance, safety-first culture and a bench of future leaders.

Sales Growth & Internal Reporting

• Own national safety sales revenue, margin and pipeline targets.
• Deliver weekly, monthly and quarterly reports and forecasts to executive leadership using CRM data.
• Partner with outside sales teams, national accounts, purchasing and marketing teams to win and grow key contractor accounts.

Vendor Relationships & Strategy

• Build and manage strategic relationships with PPE and safety product manufacturers.
• Lead line reviews, pricing and rebate negotiations, joint business plans and co-marketing programs.
• Set the safety category strategy, product mix and growth priorities across all NEFCO locations.

Training & Certifications

• Make sure every rep completes and maintains required training and certifications (e.g., OSHA 10/30, respiratory fit testing, fall protection, manufacturer product certifications).
• Build a standard training program covering products, compliance standards and consultative selling.
• Track certification status and renewals for the whole team.

Required

• 5+ years selling safety supplies, PPE and related products, preferably into construction, industrial or contractor markets.
• 5+ years leading sales teams, including recruiting, hiring and managing remote or multi-region reps.
• Proven record of hitting or beating revenue and margin targets.
• Strong knowledge of OSHA and ANSI standards and PPE categories (head, eye, hand, hearing, respiratory, fall protection, high-visibility).
• Experience managing manufacturer relationships, programs and negotiations.
• Skilled with CRM and sales reporting tools (e.g., Salesforce, Excel).
• Bachelor's degree or equivalent experience; valid driver's license and ability to travel.

Preferred

• Experience in construction or industrial distribution.
• OSHA 30, CSP, ASP or CHST certification.