Director, Growth & Enrollment at CareCollab – New York, New York

CareCollab is a Medicaid care management organization serving high-acuity populations across

New York City, Westchester, and Nassau County. We work with individuals who have complex

medical, behavioral health, and social needs, including serious mental illness, substance use

disorders, chronic conditions, and housing instability.

Through New York’s Health Home program, we provide care coordination services that help

members:

• access medical and behavioral health care

• navigate social services and housing resources

• stay engaged in treatment

• avoid unnecessary hospitalizations and emergency room visits

Our model combines field-based care management, community partnerships, and a growing

technology-enabled infrastructure to deliver consistent, high-quality support to underserved

populations. We currently serve over 1,100 members and are building the systems and team

required to scale to 3,000–5,000 members over the next two years.

CareCollab is building a scalable enrollment engine, not just a referral network. The Director of

Growth & Enrollment will own and drive this effort end-to-end.

You will be responsible for generating 125–200 new member enrollments per month through a

combination of:

• referral partnerships (hospitals, behavioral health, community orgs)

• outbound outreach (call-based model)

• field-based enrollment (events, shelters, street outreach)

• affiliate pipelines

This role combines strategy, execution, and accountability. Candidates who excel here are

comfortable owning outcomes, building processes, and operating in a high-growth environment.

Success requires building and operating a multi-channel enrollment engine across partnerships,

outbound outreach, and field-based execution. The Director will be responsible not only fordeveloping relationships, but for driving measurable enrollment outcomes and building the

systems required to scale.

This is a high-ownership, fast-paced role where speed, execution, and accountability are critical.

You will own the entire enrollment process including lead generation, outreach execution,

conversion to enrollment, pipeline tracking and performance, and alignment with intake,

operations and the care management team.

Essential Duties and Responsibilities

The Director of Growth & Enrollment will be responsible for building, managing, and continuously

improving CareCollab’s end-to-end enrollment engine. This includes full ownership of enrollment

growth, with accountability for achieving monthly targets of 125–200 new members and scaling the

organization toward 3,000–5,000 members over the next two years.

This role requires developing and executing a multi-channel acquisition strategy that includes

referral partnerships, outbound outreach, field-based enrollment, and affiliate pipelines. The

Director will be expected to actively build and maintain relationships with hospitals, behavioral

health providers, community organizations, and other referral sources, while also ensuring that

these relationships translate into consistent and measurable enrollment volume.

In parallel, the Director will design and implement the systems and infrastructure required to

support growth at scale. This includes establishing clear processes for referral tracking, pipeline

management, conversion monitoring, and outreach performance. Working closely with tools such

as Jotform, Microsoft Lists, Power Automate, and VanillaSoft, the Director will ensure that all

leads are tracked, no opportunities are lost, and performance is visible in real time.

The role also includes ownership of conversion and funnel optimization. The Director will be

responsible for improving referral-to-enrollment conversion rates, reducing time from referral to

enrollment, and implementing structured follow-up processes that increase engagement and

completion rates.

Team leadership is a critical component of this position. The Director will hire, train, and manage

outreach staff, field teams, and other business development personnel, while establishing clear

expectations around activity, performance, and outcomes. The Director will directly oversee

outreach performance, including call volume, conversion rates, and daily enrollment output across

outbound and field teams. This includes building a culture of accountability, where metrics such as

calls, enrollments, and conversion rates are consistently monitored and managed.

Finally, the Director will work closely with internal teams, including Start of Care (SOC), Care

Management, and Operations, to ensure alignment between growth and execution. This includes

maintaining referral quality, ensuring smooth handoffs, and aligning enrollment volume with

operational capacity. The Director will also own performance tracking and reporting, using data to

drive decisions, identify opportunities, and continuously refine the enrollment strategy.

What Success Looks Like (First 6-12 Months)

• Consistent enrollment of 125–200 members per month• Fully operational outbound outreach team

• Structured and trackable referral pipeline

• Improved conversion rates across all channels

• At least 1–2 hospital partnerships producing consistent referrals

• Clear visibility into all growth metrics

Who You Are

You are a builder and operator, not just a relationship manager. You likely have:

• 5-10+ years in healthcare growth, BD, or enrollment roles

• Proven track record of driving measurable growth and exceeding enrollment or referral

targets

• Experience building or managing outreach or acquisition teams

• Strong understanding of Medicaid, Health Home, or similar care coordination models

strongly preferred

• Demonstrated success building partnerships with healthcare providers and community

organizations

• You are comfortable being measured against clear performance targets and owning outcomes

Skills

• Strong understanding of referral pipelines, outreach strategies, and conversion processes

• Ability to operate at both strategic and execution levels

• Excellent relationship-building and communication skills

• Data-driven approach to performance management and decision-making

• Highly organized with strong follow-through and accountability

• Comfortable working in a fast-paced, growth-stage environment

What Will Set You Apart

• Experience with outbound / call-center style growth models

• Experience working with high-acuity populations (SMI, SUD, MCC)

• Familiarity with NYC healthcare ecosystem

• Experience scaling early-stage or growth-stage organizations