Sales & Catering Manager at Wine & Roses LLC – Lodi, California

We are seeking a dynamic and results-driven Sales & Catering Manager to join our team and play a key role in driving group and event revenue at our luxury resort. This position is ideal for a motivated hospitality professional who thrives on building meaningful client relationships, closing business, and delivering exceptional guest experiences.

As a Sales & Catering Manager, you will be responsible for proactively soliciting, selling, and contracting group events and room blocks while maximizing revenue through strategic selling and innovative upselling. This role requires strong business acumen, independent judgment, and a passion for excellence in service aligned with the values and elevated standards of Appellation.

Job Responsibilities include but not limited to:

• Proactively generate group room and catering business through outside sales calls, prospecting, referrals, and participation in industry events
• Cultivate new accounts while maintaining and growing relationships with existing clients
• Respond to inbound inquiries promptly, conduct engaging site tours, and convert leads into confirmed business
• Achieve monthly, quarterly, and annual revenue goals while meeting weekly sales activity targets
• Negotiate contracts with a clear understanding of pricing strategy, profitability, and client needs
• Prepare proposals, bids, and contracts, ensuring accurate processing of deposits and documentation
• Coordinate seamlessly with Front Office and Reservations teams to execute room blocks, VIP arrangements, and special requests
• Deliver exceptional service by anticipating client needs, resolving concerns, and ensuring overall satisfaction
• Represent the resort at trade shows and networking events, managing all pre- and post-event follow-up
• Maintain detailed and accurate client records and sales activities within Maestro and other systems
• Serve as a liaison between clients and internal teams to ensure a cohesive, luxury-level experience

Drive Revenue & Enhance Experiences

• Identify and execute upselling opportunities, including premium menu enhancements, décor upgrades, and curated F&B experiences
• Promote additional resort offerings such as spa services, overnight stays, and pre/post-event experiences
• Collaborate with Spa and F&B teams to create unique, memorable packages
• Support seasonal promotions and targeted campaigns to drive demand, especially during need periods
• Monitor booking pace and proactively implement strategies to address gaps

Collaboration & Leadership

• Participate in weekly Sales & Catering, BEO, and leadership meetings
• Contribute to forecasting, budgeting, and performance analysis
• Partner with Sales & Marketing to identify and develop new market segments
• Build strong relationships with local vendors and partners to generate referral business
• Uphold departmental integrity through teamwork, collaboration, and accountability

Compensation & Benefits:

• Pay Range (salaried): $73,000 - $76,000 annually
• Health benefits including medical, dental, vision, life insurance, and EAP
• Vacation and paid holidays
• 401(k) Matching
• Aflac supplemental
• Team Member Discounts

GROW WITH US

Born from the elegant merger of the culinary and hospitality worlds, Appellation is much more than a typical hotel company. Inspired by its name, this new hotel brand brings together the best of local elements in a new way: a hotel collection powered by people, connected by food, and defined by place - All designed to celebrate its destinations’ culture, community, and craftsmanship.

Developed by visionary co-founders Charlie Palmer, one of America’s best-known, award-winning chefs and pioneer in the American hotel-restaurant model, and Christopher Hunsberger, a 30-year veteran of Four Seasons Hotels and Resorts and its former president of North Americas.

Appellation Lodi – Wine & Roses Resort and Spa offers the perfect setting for romantic getaways, special occasions, business events, and more. As San Joaquin’s leader in hospitality and culinary excellence, we provide a strong team atmosphere and career growth opportunities in various fields, including hotel industry, culinary arts, event planning, spa & wellness, administration, and management.

Our resort is located in Lodi, California, a hidden gem in the heart of Northern California’s wine country that offers an exceptional quality of life with a welcoming small-town feel. Home to award-winning wineries, a charming downtown, and a close-knit community, Lodi is known for its beautiful weather, abundant outdoor recreation, and relaxed pace of life. The cost of living is significantly more affordable than many major metropolitan areas, at approximately 41% lower than San Francisco, 28% lower than Los Angeles, and 21% lower than Napa. With convenient access to Sacramento, the Bay Area, and Lake Tahoe, Lodi is an ideal destination for professionals and families seeking career growth alongside a balanced, fulfilling lifestyle.

Visit https://www.appellationhotels.com/hotels/california-lodi/ to learn more about our resort.

• Minimum of 3 years experience in Sales, preferably in Catering Sales and/or in a hotel setting
• Sales-driven with a service-first mindset
• Exceptionally organized and responsive under pressure
• Strong cross-functional collaborator who elevates the guest experience and maximizes revenue
• Passionate about hospitality, presentation, and personalizing each event
• Applies critical thinking and solution-driven problem solving to address customer and business needs, ensuring resolution with thorough follow-through
• Communicates effectively and graciously in both written and verbal formats, ensuring clarity and professionalism in all guest and team interactions
• Thrives in a fast-paced environment with the ability to adapt quickly to changing priorities, while effectively managing multiple tasks and projects with focus and efficiency
• Availability to work weekends, evenings, and holidays as needed
• Proficiency in Microsoft Word, Excel, and Outlook
• Ability to perform essential functions and physical requirements of the job with or without reasonable accommodations