Director, ex-US Consumer Insights and Market Intelligence at SAMYANG AMERICA INC – Brea, California

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Position Summary: We are looking for a Director, Global Strategy, Market Intelligence & Commercial Capabilities to support the Strategy & Intelligence organization, responsible for shaping enterprise strategy through market intelligence, consumer insight, and the development of scalable commercial capabilities.

This role combines strategic intelligence leadership (with emphasis on LATAM, Canada, and priority international markets) and U.S.-focused commercial enablement, including guiding Market/Channel Expansion, Sales Enablement, Revenue Growth Management (RGM), and Shopper/Channel Analytics.

The Director acts as a strategic partner to executive leadership, translating data, market signals, and consumer understanding into decisions that drive growth, margin, and execution excellence. While this role may not have large direct reports initially, it carries significant leadership influence, capability ownership, and cross-functional accountability.

Key Responsibilities:

Global Strategy & Market Intelligence Leadership

• Lead enterprise market intelligence across global markets, including LATAM, Canada, and other strategic regions.

• Provide executive-ready insights on market size, growth drivers, competitive dynamics, pricing architecture, and channel evolution.

• Identify and interpret macroeconomic, regulatory, cultural, and trade factors impacting global growth strategy.

• Serve as a trusted strategic advisor and collaborate with the VP of Strategy & Intelligence and executive leadership.

U.S. Commercial Strategy & Capability Ownership

• Lead the development and scaling of Sales Enablement capabilities, ensuring insights translate into field-ready tools, playbooks, and narratives.

• Own Shopper & Channel Analytics, providing fact-based guidance on channel strategy, assortment, pricing ladders, and promotional effectiveness.

• Partner with Sales and Trade Marketing to embed analytics into Joint Business Planning (JBP) and customer conversations.

• Act as a thought leader for Revenue Growth Management (RGM)—supporting pricing strategy, pack architecture, mix optimization, and margin improvement initiatives.

Consumer, Shopper & Cultural Insight Integration

• Champion deep consumer and shopper understanding across global and U.S. markets.

• Integrate quantitative and qualitative insights to explain not only what is happening, but why.

• Ensure consumer, shopper, and cultural insights are embedded into brand strategy, innovation pipelines, and go-to-market decisions.

• Balance global brand consistency with local relevance and execution realities.

Advanced Analytics & Insight Enablement

• Oversee the integration of syndicated data (Nielsen, Circana, Euromonitor), distributor data, CRM, digital, and social intelligence.

• Partner closely with Data Engineering & Advanced Analytics leadership to ensure analytical rigor, consistency, and scalability.

• Define insight frameworks, KPIs, and dashboards that track both leading and lagging indicators of growth.

• Ensure insights are translated into actionable guidance for Marketing, Sales, Finance, and Innovation teams.

Capability Building & Operating Model Leadership

• Help lead the design and rollout of standardized Strategy & Intelligence capabilities across regions and functions.

• Build repeatable processes, tools, and learning agendas for:

• Market & Competitive Intelligence

• Shopper/Channel Analytics

• RGM and Commercial Effectiveness

• Sales Enablement & Storytelling

• Mentor and coach team members across Strategy, Insights, and Analytics—even without direct reporting lines.

• Establish best practices and governance for insight quality, speed, and decision impact.

Executive Communication & Influence

• Deliver clear, compelling strategic narratives to executive leadership and cross-functional partners.

• Facilitate alignment sessions, strategy reviews, and insight-to-action workshops.

• Elevate the perception of Strategy & Intelligence as a growth accelerator, not a reporting function.

• Influence decisions through credibility, synthesis, and business acumen rather than hierarchy.

Requirements:

• Bachelor’s degree in Business, Marketing, Economics, International Studies, Data Analytics, or related field

• (MBA or Master’s degree strongly preferred)

• 10–15+ years of experience in Strategy, Market Intelligence, Consumer Insights, Commercial Analytics, or Consulting within CPG or consumer-driven industries

• Proven experience operating at Director level or equivalent senior IC/consulting role

• Deep familiarity with syndicated data (Nielsen, Circana, Euromonitor) and commercial analytics

• Strong understanding of Sales, Trade, RGM, Shopper, and Channel dynamics

• Demonstrated success translating insights into enterprise and commercial decisions

• Exceptional executive communication, storytelling, and influence skills

• Comfort leading through ambiguity and cross-functional complexity

Preferred Qualifications

• Experience leading Sales Enablement, RGM, or Shopper/Channel Analytics capabilities

• International experience across LATAM, Canada, or other global markets

• Business fluency in Spanish; Portuguese or French a plus

• Background in management consulting, corporate strategy, or global insights leadership

• Experience in food & beverage, snacks, noodles, or culturally driven categories

The base salary for this position is between $140,000.00 and $165,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer:

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.