Senior Media Planner in Toledo, Ohio at Hart

About Hart

Hart is a full-service, independent brand transformation agency that creates growth for middle-market companies in the new experience economy. For over 60 years, Hart has been a valued strategic and creative partner to brands aiming to reach higher. Our promise of Every Day Greater™ is an outgrowth of our distinctive capability to move audiences from apathy to advocacy by designing and deploying empowering, unified brand experiences. Join us in our never-ending quest to move brands to better places for a better world.

Overview

Hart is looking for an analytical, cross-channel Senior Media Planner to join our growing team. This position will serve as the media lead across multiple accounts, applying media expertise to create, execute and steward cross-channel, data-driven strategies and executions. The ideal candidate will be a thoughtful, data-driven self-starter who’s eager to grow.

Responsibilities

Overall

Demonstrates industry knowledge and curiosity, staying on top of emerging trends, technologies, vendors and tactics Team player, willing to wear multiple hats and be both a supporter and an owner of projects Data-driven, seeking sources, synthesizing different streams of information and research to provide clear rationale for all decisions Problem-solver mentality: identify new solutions or new approaches to ensure constant iteration and evolution of our processes and product, connected to business, consumer or industry insights Develops an understanding of client/category. Healthcare experience a plus

Planning

Manage planning initiatives across key accounts, building & presenting media strategies, negotiating tactical plans, implementing and stewarding campaigns. Own tactical plan development, analyzing data to inform channel, platform, KPI benchmark and other recommendations across multiple accounts Collaborate with Account, Strategy, PR/Social and Creative teams to ensure a cohesive strategic plan, translating client objectives and broader comms strategies into a media strategy & plan Use media resources/tools such as MRI/Simmons, Kantar, eMarketer, Nielsen & ComScore to pull: competitive, consumer data, marketplace insights, etc Synthesize data to develop target sizing, role of channel, budget allocation, KPI/metrics recommendation/benchmarks and performance estimates across both traditional and digital channels

Investment

Develops cost estimates for planning scenarios Own the broadcast, print and OOH vendor RFP and negotiation process – working with directors to develop clear evaluation criteria ensuring the media buy aligns to the strategy, targeting and is built to drive efficiency & effectiveness Communicate digital direction to the digital investment team, ensuring their schedules align to the strategy, targeting and KPIs Guide and/or manage all ad ops (tagging, trafficking, creative spec sheet development, etc), including pre- and post-launch QA. Experience with Google Campaign Manager and Google Tag Manager a plus. Buy stewardship, including monitoring pacing/KPIs, managing all makegoods and owning the monthly reporting across key accounts, reviewing the data and identifying key insights/optimizations Manage budget, flowchart, IO & billing processes, ensuring buys meet spend, weight goals and hit KPI benchmarks Responsible for keeping all buys updated in buying system (Strata), and monitoring performance/pacing across Digital, broadcast, and Print/OOH Lead all post campaign reporting, actualizing and posting, pulling insights from dashboard systems such as Tableau & Google Data Studio, as well as pulling directly from GCM and various social media platforms. Serves as primary point of contact for media vendors Provides input into larger brand, investment strategies (such as brand safety guidelines, Measurement and Learning Agendas and negotiation strategies)

Requirements

Bachelor’s degree in marketing, advertising, communications, consumer insights or equivalent and 5+ years of related media buying experience Experience working within media systems (Planning: Kantar, Scarborough, etc. Buying: Strata, Nielsen. Stewardship: Looker Studio, GCM) Digital and traditional planning & buying experience Exceptional critical thinking and problem-solving initiative, with the ability to think unconventionally in proposing solutions A proven ability to multi-task and manage deadlines Strong attention to detail Thorough knowledge of the principles of on/offline marketing and advertising as well as an understanding of media concepts and terms Healthcare experience preferred but not required

Personal skills + character traits

You enjoy the creative atmosphere and energy a modern agency setting provides. You have very strong interpersonal skills and top-notch verbal and written communication skills. You can empathize with clients, partners, and stakeholders in politically challenging environments and work well under pressure within given timeframes. You are fluent in digital, eager to learn, and want to grow rapidly in our organization. You are an inclusive and supportive team player who can work in cross-functional teams with people of different grades and backgrounds. You have a penchant for results and an entrepreneurial mindset; you bring a can-do mentality to everything you touch. You can work fast and independently with great precision and accuracy.

What we offer

An exciting and intellectually challenging job within a leading, independent brand transformation agency that honors and lives its values A fruitful salary, perks, 401K, and benefits package. A hybrid work environment, in-office 3 days per weekGenerous amount of paid time off annually + paid holidays. Flexible spending accounts for health and dependent care. Health Savings Account option with employer match. Paid short-term and long-term disability coverage. Daily snacks, beverages, and full access to our on-site tavern and lounge. An employee experience that fosters and provides deeper connections, vital flexibility, personal growth, holistic well-being, and shared purpose.

We employ great people from an ever-widening variety of backgrounds – not just because it’s the right thing to do but also because we believe that diverse perspectives make our agency stronger and more innovative. If you share our values, come find your place in our community. Meet us on @_hartinc and hartinc.com/careers to learn more.Hart is an equal opportunity employer and continually seeks to advance the concepts of equal employment opportunity to all applicants and employees. As such, Hart does not discriminate on the basis of race, color, religion, sex, national origin, age, mental or physical disability, or status as a protected veteran. This policy applies to all personnel activities and conditions of employment.