Brand Manager in at Insight Pest Solutions

About Company:

At Insight Pest Solutions, we don’t just eliminate pests, we build relationships, empower teams, and create safe, thriving homes. We’re proud to be ranked among the Inc. 5000 and PCT Top 100 companies. Our growth is fueled by an unbeatable service experience, a commitment to work-life balance, and a culture rooted in positivity, ownership, and winning together. Our focus is on creating a better everyday life for our team and community by being the best service brand.

We’re a team of hard-working professionals who care deeply about our customers, our community and each other. If you're ready to join a company where you’re valued, supported, and part of something bigger then Insight Pest Solutions is the place.

About the Role:

The Brand Manager will be responsible for developing and executing comprehensive brand strategies that drive consumer engagement and business growth across multiple channels. This role requires a deep understanding of consumer insights to inform product positioning and marketing initiatives that resonate with target audiences. The Brand Manager will lead product launches and brand activation campaigns, ensuring alignment with overall business objectives and market trends. Collaboration with cross-functional teams including sales, trade marketing, and product development is essential to maximize brand awareness and market penetration. Ultimately, the Brand Manager will serve as the brand custodian, ensuring consistent messaging and a strong brand presence in the competitive marketplace.

Minimum Qualifications:

• 2+ years of experience in brand management or consumer marketing roles.
• Proven experience with product launches and brand activation campaigns.
• Strong analytical skills with the ability to interpret consumer insights and market data.
• Excellent communication and project management skills.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience in trade marketing and channel marketing within the consumer goods industry.
• Familiarity with digital marketing tools and platforms.
• Demonstrated success in managing multi-channel marketing promotions.
• Experience working in a fast-paced, cross-functional team environment.

Responsibilities:

• Develop and implement brand strategies based on consumer insights and market research to enhance brand equity and drive sales.
• Plan and execute product launches, coordinating with internal teams and external partners to ensure successful market introduction.
• Lead brand activation and consumer marketing campaigns to increase brand awareness and engagement across various channels.
• Collaborate with trade marketing and channel marketing teams to optimize promotional activities and improve product visibility at retail.
• Monitor and analyze market trends, competitor activities, and campaign performance to inform ongoing brand strategy adjustments.

Skills:

The Brand Manager will utilize consumer insights daily to tailor marketing strategies that effectively position products in the marketplace. Skills in product launch management and brand activation are critical for coordinating campaigns that generate excitement and drive consumer adoption. Expertise in consumer and channel marketing enables the manager to optimize promotional efforts and ensure consistent brand messaging across all touchpoints. Trade marketing knowledge supports collaboration with retail partners to enhance product visibility and sales performance. Strong analytical and communication skills are essential for evaluating campaign effectiveness and aligning cross-functional teams toward common brand objectives.

Equal Employment Opportunity (EEO) Statement:

Insight Pest Solutions is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Disclaimer:

The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. This job description is subject to change at any time.