Sales Director, Fluoropolymer Products in Nesquehoning, Pennsylvania at Westchester Plastics LLC

The Director of Sales position is responsible for overseeing the Fluoropolymer Sales Management team encompassing Tubing, Pipe and Heat Exchanger product lines. The position is responsible for planning and implementing sales, marketing and product development programs, both short term and long range, targeted toward existing and new markets by performing the following duties personally or through subordinates.

1. Develops and implements strategic marketing plans and sales plans, and forecasts to achieve corporate objectives for products and services.

2. Develops and manages sales/marketing operating budgets.

3. Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.

4. Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.

5. Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.

6. Ensures effective control of marketing results and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.

7. Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.

8. Monitors competitor products, sales and marketing activities.

9. Establishes and maintains relationships with industry influencers and key strategic partners.

10. Guides to preparation of marketing activity reports and presents to executive management.

11. Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.

12. Directs sales forecasting activities and sets performance goals accordingly.

13. Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.

14. Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.

15. Represents company at trade association meetings to promote products.

16. Meets with key clients, assisting sales managers with maintaining relationships and negotiating and closing deals.

17. Coordinates liaison between sales department and other sales-related units.

18. Analyzes and controls expenditures of department to conform to budgetary requirements.

19. Assists other departments within organization to prepare manuals and technical publications.

20. Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.

21. Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.

22. Directs product research and development.