Social Media & Content Manager in New York, New York at HAPPIER PEOPLE MANAGEMENT LLC

Happier Grocery:

Social Media and Content Manager

We’re looking for a Social Media and Content Manager who can think strategically and execute seamlessly. You’ll work on the creation and distribution of content across social channels and other digital platforms. Your goal is to drive engagement, grow our audience, and position our brand as a leader in the market. Since we’re a grocery store, content will be varied, including collaborations, partnerships, editorial content, daily grocery items, new items, etc.

• Develop and manage the social media content calendar, ensuring alignment with broader marketing and business goals.
• Write, edit, and publish content across social channels (Instagram, TikTok, Pinterest) and owned media platforms (email newsletters).
• Monitor social channels, engage with followers, and respond to comments/messages in a timely, brand-appropriate manner.
• Analyze content performance, report on KPIs, and optimize strategies based on data-driven insights.
• Stay ahead of trends, platform updates, and emerging formats—and proactively propose how we can leverage them.
• Collaborate with the design, product, and culinary team to ensure consistency of brand voice and messaging.
• Manage partnerships with influencers and content creators

What We’re Looking For

• 2+ years of experience in social media management, content creation, or digital marketing.
• Excellent writing and editing skills, with a passion for creating engaging, concise, and on-brand copy.
• Strong understanding of social media platforms, algorithms, and analytics tools (e.g. Meta Business Suite.).
• Ability to create visuals, short-form video (and editing), and multimedia content.
• Data-driven mindset—you know how to translate metrics into actionable insights.
• Highly organized, able to manage multiple projects and deadlines without dropping the ball.
• Creative thinking and a willingness to test new ideas and formats.
• Experience with paid social advertising, SEO, or basic graphic design/video editing tools (examples: Canva, Adobe Creative Suite).