Senior Lifecycle Marketing Manager in United States at Jobgether

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Lifecycle Marketing Manager in United States.

The Senior Lifecycle Marketing Manager will lead the end-to-end strategy and evolution of a high-impact member engagement and retention ecosystem within a fast-growing subscription business.
This role is responsible for shaping how customers experience personalized, omnichannel communication across their entire lifecycle, from onboarding through long-term loyalty.
You will design and optimize data-driven journeys that increase lifetime value, reduce churn, and deepen customer engagement across email, SMS, and in-app channels.
The position requires strong strategic ownership, combining CRM vision, experimentation, and advanced segmentation to drive measurable business outcomes.
You will collaborate closely with cross-functional teams including Product, Technology, Analytics, and Merchandising to align lifecycle strategy with inventory, product, and brand goals.
This is a highly strategic role suited for a leader who thrives in fast-paced, mission-driven environments and enjoys building scalable CRM systems powered by data and innovation.

• Own and evolve the lifecycle marketing and CRM strategy, including segmentation, personalization, and subscription engagement across the full customer journey.
• Lead the design and execution of automated, omnichannel campaigns across email, SMS/MMS, app, and on-site messaging using advanced marketing platforms.
• Develop and manage testing roadmaps (A/B and multivariate) to continuously optimize retention, conversion, and customer lifetime value.
• Partner with analytics and data teams to define KPIs, build dashboards, and enhance predictive modeling such as churn propensity and customer health scoring.
• Collaborate cross-functionally with Product, Tech, Merchandising, and Finance to align lifecycle initiatives with business priorities and inventory availability.
• Oversee CRM platform optimization, ensuring strong data integrity, seamless integrations, and effective use of marketing automation tools.
• Ensure operational excellence, including compliance, QA processes, audience validation, and campaign execution accuracy.

• 6–8+ years of experience in CRM, lifecycle marketing, retention, or loyalty roles, preferably within subscription or DTC environments.
• Strong expertise in marketing automation platforms, with Iterable experience required.
• Proven success in building segmentation strategies, customer journeys, and data-driven retention programs at scale.
• Solid understanding of customer data architecture, personalization frameworks, and modern martech ecosystems.
• Strong analytical skills with the ability to translate complex data into actionable marketing insights and strategies.
• Experience working in e-commerce, subscription services, or premium consumer brands is highly valued.
• Excellent communication, stakeholder management, and cross-functional leadership skills.
• Strategic thinker with strong business acumen, adaptability, and a test-and-learn mindset.

• Competitive salary range of 100,000–115,000 USD, based on experience and skills.
• Comprehensive health, vision, and dental insurance coverage.
• 401(k) retirement savings plan.
• Paid time off, sick leave, vacation days, and parental leave.
• Remote-first work environment across eligible U.S. states.
• Monthly product benefit featuring complimentary seafood delivery.
• Inclusive and supportive workplace culture focused on sustainability and mission-driven impact.