Brand Experience Coordinator in El Centro, California at Sun Community Federal Credit U
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Job Description
Brand Experience Coordinator
Department: Marketing
FLSA: Non-Exempt
EEO: Administrative Support Workers
Salary Grade: 9
Salary Range: Min. $28.06, Mid. $35.08, Max. $42.09
Reporting Structure: Brand Experience Supervisor
People Vision: At Sun, our people shine brightest. We create a culture of empathy, care, and connection that empowers brighter futures and supports well-being for all. Because when we care, lives change.
Position Purpose: The Brand Experience Coordinator will manage and enhance the overall brand experience by coordinating financial seminars, managing marketing content, maintaining promotional items, overseeing engagement on digital platforms, and supporting the organization’s community and branch events. This role will also be responsible for tracking budgets and sponsorship requests while leading efforts to ensure branch marketing standards are consistently upheld.
ESSENTIAL FUNCTIONS AND BASIC DUTIES
Brand Ambassadorship
- Lead and support the SUN Ambassador program, acting as the liaison to brand ambassadors.
- Provide guidance and leadership to ensure brand initiatives are effectively represented.
- Regularly update content for marketing efforts on the SunHub/Intranet platform.
Digital Engagement
- Monitor engagement on Yelp and Google, paying close attention to ratings and comments.
- Develop and recommend strategies to improve engagement and reputation management.
Promotional Items Management
- Maintain and track stock of promotional items.
- Process promotional item requests from branches and other departments.
- Prepare gift baskets for various events and outreach initiatives.
Branch Standards
- Create and implement branch marketing standards, ensuring consistency across all locations.
- Communicate changes to marketing collateral to relevant departments.
- Distribute updated marketing materials to all branches.
- Conduct periodic audits at branches to ensure compliance with marketing standards.
Sponsorship Management and External Partnerships
- Ensure the maintenance and relevancy of the Money Edu site.
- Oversee the creation and updates of co-branded sites.
- Lead, track, and manage engagement challenges on various platforms.
- Track and maintain a spreadsheet for budget spend, ensuring adherence to target spend.
- Coordinate incoming sponsorship requests and oversee the processing of payments.
- Provide logos, collateral, and promotional items for sponsorship partners.
- Track sponsorship attendees and manage related reporting.
Event Coordination
- Maintain branch event setup kits, ensuring they are well-stocked and in good condition.
- Assist with event setup and breakdown as needed.
- Arrange for staff and volunteers to support events.
- Manage the receipt and fulfillment of item requests for events.
- Track results of events and distribute follow-up emails to participants
Key Performance Indicators (KPIs)
- Brand Consistency: How well the brand messaging is maintained across all touchpoints.
- Event Success: Metrics such as event turnout, customer satisfaction, and media coverage.
- Brand Awareness: Growth in brand recognition measured through surveys, social media mentions, and media reach.
Position Requirements
Education and Experience:
- Bachelor's degree from four-year College or university preferred; at least 1-2 years of related work experience in a marketing support role or higher. Related work experience may substitute for education, in which case a high school diploma is required.
Key Competencies:
Technical Skills
- Must have strong organizational and project management skills, as well as attention to detail
- Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
- Experience with and knowledge of design tools (Adobe Photoshop, Illustrator & InDesign) and different media formats.
- Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
- Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines. A self-starter who is service-oriented, energetic and a team player. Be self-directed and able to work with minimal supervision.
- Must have strong analytical skills to analyze metrics and create reports
- Must have a high level of creativity
- Have an outstanding ability to multi-task. Demonstrate accuracy and thoroughness, and ensure quality while maintaining a high quantity output.
- Have excellent project management skills: including managing time, prioritizing, and keeping deadlines as well as maintaining knowledge of marketing and promotional methods, policies and procedures to perform job duties.
- Basic knowledge of CMS (Content Management System)
- Keep a professional appearance and positive attitude to establish and maintain effective business relationships with staff and vendors.
Preferred Qualifications
- Knowledge of video, photography, and editing a plus.
- Familiarity with the financial services industry and credit union operations.
Working Conditions
- While performing the duties of this position, the employee is regularly required to sit; talk and hear; to reach with hands and arms; use hands to finger, handle, or feel objects, tools, or controls; use a keyboard.
- The employee is occasionally required to stand; walk; climb; stoop, kneel, crouch or crawl.
- The noise level in the work environment is usually moderate.
- The employee must occasionally lift and/or move up to 40 pounds.
- Specific vision abilities required by this job include close, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position.
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
Intent and Function of Job Descriptions
Job descriptions assist organizations in ensuring that the hiring process is fairly administered and that qualified employees are selected. They are also essential to an effective appraisal system and related promotion, transfer, layoff, and termination decisions. Well- constructed job descriptions are an integral part of any effective compensation system.
All descriptions have been reviewed to ensure that only essential functions and basic duties have been included. Peripheral tasks, only incidentally related to each position, have been excluded. Requirements, skills, and abilities included have been determined to be the minimal standards required to successfully perform the positions. In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all inclusive. Additional functions and requirements may be assigned by supervisors as deemed appropriate.
In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodations will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the organization.
Job descriptions are not intended as and do not create employment contracts. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.
Sun Community Federal Credit Union is an Equal Opportunity Employer committed to creating a diverse and inclusive workplace. We encourage applications from all qualified candidates regardless of race, gender, age, religion, sexual orientation, or veteran status.