Director of Marketing Technology & Development in Lehi, Utah at Pattern

• Own pattern.com and all marketing web properties globally: architecture, performance, CMS, conversion optimization, and a forward-looking product roadmap aligned to pipeline goals across all regions

• Lead the MarTech strategy that supports all marketing initiatives, anchored in integrating the marketing stack into Salesforce. Evaluate, rationalize, and own every tool, from marketing automation to analytics and emerging platforms, including make-vs-buy decisions and vendor negotiations. Partner with Revenue Operations as the marketing technology lead, owning the operational sync between marketing systems and Salesforce so leads, scoring, and campaign data flow cleanly and the funnel runs end to end

• Own the technical SEO and GEO infrastructure that makes Pattern discoverable in both traditional search and AI-powered engines (ChatGPT, Claude, Gemini), including Core Web Vitals, structured data, schema markup, and global multi-region configuration

• Build and maintain the full measurement stack: tag management, conversion APIs, server-side tracking, UTM governance, and attribution modeling that connects spend to pipeline

• Write code alongside the development team on frontend, backend, and integration challenges using modern tooling and AI-assisted development workflows

• Manage and grow a distributed development team including a Lead Technologist and Testing and Optimization Manager, setting engineering standards, sprint priorities, and code review culture

• Build and manage a systematic A/B testing and CRO program across the website, landing pages, and email, using behavioral analytics alongside quantitative data to prioritize conversion opportunities

• Partner with Content and Demand teams to scale AI-powered workflows: automated content pipelines, LLM integrations, and n8n automations that increase throughput without proportional headcount growth

• 14+ years in marketing technology, growth engineering, or digital marketing with a track record of building and scaling, not just managing and maintaining

• You write code: proficiency in modern JavaScript/TypeScript, HTML/CSS, and at least one backend language or scripting environment — you can open a pull request, debug a broken integration, and build prototypes; experience with AI-assisted dev tools (GitHub Copilot, Claude, Cursor) is expected

• Hands-on experience with enterprise CRM and marketing automation platforms. You understand the data model deeply, not just the campaign UI

• Proven ownership of a marketing website at scale: CMS architectures, performance optimization, and the frontend/backend boundary well enough to make and defend technical decisions

• Experience managing distributed technical teams across time zones, setting direction, running sprints, and holding quality standards while remaining a hands-on contributor

• Strong command of attribution modeling, server-side tracking, tag management, and data integrity practices. You know where measurement breaks and how to fix it

• Working knowledge of technical SEO and emerging GEO/AI search signals, you understand how search engines and LLMs index and surface content

• Experience managing global web infrastructure multi-region delivery, geo-testing, hreflang, international compliance, and validating site performance from multiple geographic locations

• Experience with experimentation platforms and a rigorous, hypothesis-driven testing mindset — you've run programs, not just individual tests

• Fluent in AI automation tools and custom API development. You are comfortable building integrations, not just consuming them

• The marketing website performs reliably across all global regions, with measurable improvement in Core Web Vitals, conversion rates, and organic discoverability in both traditional and AI-powered search

• The MarTech stack is rationalized — every tool earns its seat with clear ROI, clean data flows to Sales, and no data rot

• Attribution is trustworthy — marketing leadership has a single, accurate view of spend-to-pipeline across every channel in real time

• The development team ships fast without accumulating technical debt, operating with clear engineering standards, a healthy sprint cadence, and a code review culture that scales

• AI-powered workflows visibly increase marketing throughput without proportional headcount growth, with measurable impact on content velocity and campaign execution

• Report directly to the CMO with full visibility into Pattern's executive strategy and a mandate that spans the full stack

• Build and lead a growing distributed development team as Pattern scales globally across North America, Europe, and Asia-Pacific

• Shape the technical foundation of one of the most ambitious marketing builds in the ecommerce industry, with access to 77 trillion marketplace data points and Pattern's proprietary AI platform (Pattern Intelligence)

• Grow this function as Pattern scales toward its next chapter, with the opportunity to expand team scope, budget, and influence as the infrastructure matures

• 30 days: Complete a thorough audit of the existing MarTech stack, web infrastructure, attribution setup, and development team. Identify critical gaps, quick wins, and areas of technical debt

• 60 days: Establish engineering standards and a sprint cadence for the development team, and deliver a prioritized roadmap for pattern.com and the MarTech stack aligned to the CMO's pipeline goals

• 90 days: Ship meaningful improvements to site performance or attribution accuracy, rationalize at least one underperforming tool, and have a clear 12-month build plan with defined milestones and resourcing needs

We are looking for individuals who are:

• Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.

• Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.

• Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.

• Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

• Initial phone interview with Pattern’s talent acquisition team

• Video interview with a hiring manager

• Onsite interview with a panel of department leaders

• Professional reference checks

• Executive review

• Offer

• Discuss professional accomplishments with specific data to quantify examples

• Provide insights on how you can add value and be the best addition to the team

• Focus on mentioning how you would be partner obsessed at Pattern

• Share experience on any side projects related to data and analytics