Senior CRM Consultant in Germany - Remote, Thüringen at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior CRM Consultant based in Germany.

This role offers the opportunity to lead high-impact CRM programmes that create meaningful customer experiences across multiple digital channels.
You will plan, execute, and optimize sophisticated customer engagement campaigns using modern marketing automation technologies.
The position combines hands-on platform expertise with strategic thinking, data-driven optimization, and close client collaboration.
You will translate business objectives into effective journeys, campaigns, segmentation, personalization, and automation strategies.
Your work will directly contribute to measurable customer engagement and business outcomes across email, SMS, push, WhatsApp, and other channels.
You’ll work alongside strategists, project managers, technical specialists, and clients in a fast-paced, international environment.
This is an ideal opportunity for an experienced CRM professional who enjoys ownership, precision, problem-solving, and delivering exceptional customer experiences.

• Lead the execution of CRM campaigns and customer engagement programmes across multiple channels using modern CRM and marketing automation platforms.
• Configure and customize Braze or comparable platforms to translate agreed strategies, customer journeys, and campaign plans into effective solutions.
• Build, launch, and continuously optimize targeted campaigns using segmentation, personalization, automation, and lifecycle marketing capabilities.
• Collaborate closely with CRM strategists, project managers, technical teams, and clients to ensure seamless alignment between strategy and execution.
• Manage and analyze customer data to support audience targeting, campaign performance, personalization, and optimization.
• Conduct thorough QA across campaigns, integrations, data, and supporting documentation to ensure accuracy and delivery quality.
• Monitor campaign performance and produce clear reports with actionable insights and recommendations.
• Act as a trusted client partner, understanding business requirements and translating them into practical and effective CRM solutions.
• Stay informed about platform capabilities, CRM trends, and industry best practices, applying relevant innovations to improve client outcomes.
• Identify opportunities to improve campaign delivery processes, platform utilization, operational efficiency, and overall CRM performance.
• Contribute to a collaborative and entrepreneurial environment by taking ownership beyond your immediate responsibilities and supporting wider team objectives.

• 5+ years of professional experience in CRM, marketing automation, lifecycle marketing, customer engagement, or a related discipline.
• Strong hands-on experience with Braze, Salesforce Marketing Cloud, HubSpot, or comparable CRM and marketing automation platforms.
• Proven experience designing and executing multi-channel CRM campaigns and customer journeys.
• Strong understanding of segmentation, personalization, lifecycle marketing, customer engagement, and digital marketing principles.
• Experience working with customer data, relational databases, audience management, and campaign performance reporting.
• Excellent attention to detail, particularly when performing QA across campaigns, integrations, data, and documentation.
• Strong communication and stakeholder-management capabilities, ideally developed in client-facing, consultancy, or agency environments.
• Ability to collaborate effectively with strategists, project managers, technical teams, and clients in a fast-paced setting.
• Strong organizational and problem-solving skills, with a proactive, solution-oriented approach.
• Comfortable taking ownership of complex deliverables while maintaining a high standard of accuracy and client service.
• Curious and adaptable, with a willingness to continuously develop platform expertise and stay ahead of evolving CRM and marketing technology practices.
• Valid authorization to work in the country of residence is required; visa sponsorship is not available.
• Comfortable working under a BYOD policy and, where applicable, providing required incorporation and insurance documentation for contracting arrangements.

• Remote-first working model, allowing you to work from wherever you are most productive.
• Opportunity to collaborate with talented colleagues across Europe, the US, and other international markets.
• Exposure to diverse CRM, marketing automation, customer engagement, data, and personalization projects.
• Fast-paced environment offering significant learning opportunities and the chance to develop your expertise quickly.
• Supportive culture centered on collaboration, ownership, personal development, and shared success.
• Clear opportunities for career progression and meaningful responsibility.
• Meetups, events, and team experiences designed to build connections across the distributed organization.
• Opportunity to work with modern CRM and Martech technologies and help deliver measurable customer and business outcomes.