VP of Brand & Growth Marketing in Chandler, Arizona at Tailstorm Health Inc

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Preferred

• Experience in consumer health, wellness, digital health, fitness, beauty, personal care or premium DTC brands.

Who will be successful Here

We are looking for someone who can move comfortably between strategy and execution.

You should be equally comfortable debating the positioning of a new national brand with the CEO and looking at acquisition data to understand why a particular campaign isn't converting.

You are likely someone who asks:

• Who exactly is our customer?

• Why should they care about this product?

• What makes our proposition meaningfully different?

• How do we turn that differentiation into a brand people remember and ask for?

• Which creative actually changes behavior?

• Where should we spend the next marketing dollar?

• How do we know it worked?

We want someone who is commercially driven, intellectually curious, creative, analytical and comfortable challenging conventional thinking.

Why Medivant

This is an opportunity to join a company at an unusual inflection point.

Medivant has already built substantial pharmaceutical manufacturing and commercial infrastructure. We are now creating new brands and entering categories where we believe there is significant opportunity to change how products are positioned, marketed and experienced by customers.

Rather than inheriting an established marketing organization, the VP, Brand & Growth Marketing will have the opportunity to build one.

You will help determine our brand strategy, build the team, shape the marketing investment and establish how several new product categories are brought to market.

As these businesses scale, so will the scope of this role.

This position will be part of Medivant's senior leadership organization and will have significant exposure to the CEO and Board.

Location

Medivant is headquartered in Phoenix, Arizona.

We are open to the right candidate being based elsewhere, but this is not intended to be a purely remote executive role. The person must be willing to spend meaningful time in Phoenix working directly with the leadership and commercial teams.

What We Are Not Looking For

We are not looking for someone whose career has primarily consisted of administering established brands, managing agencies or supporting a traditional pharmaceutical sales organization.

We want a builder.

Someone who can look at a differentiated product, see the possibility of creating a category or brand around it, and then build the engine required to turn that opportunity into meaningful commercial growth.