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Digital & Integrated Marketing Associate in New Holland, Pennsylvania at Zausner Foods Corporation

NewJob Function: Marketing
Zausner Foods Corporation
New Holland, Pennsylvania, 17557, United States
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Job Description

Position Overview

We are seeking a motivated and highly organized Digital & Integrated Marketing Associate to support marketing execution across our Consumer Brands portfolio. This is a hands-on opportunity for an early-career marketer to build broad experience across digital and omnichannel marketing, brand activation, creative development, shopper marketing, social engagement, events, and marketing operations.

The role will initially be structured as a contract position with the opportunity to convert to a full-time role based on performance, demonstrated ownership and impact, as well as the evolving needs of the organization. This is a hybrid role with in-office work required from Tuesday-Thursday in New Holland, PA.


Core Responsibilities

Digital, Omnichannel & Retailer Marketing

  • Manage digital shelf and retailer content updates, including product copy, imagery, digital assets and syndicated content.
  • Coordinate retailer content needs for product launches, promotions, seasonal initiatives and ongoing portfolio updates.
  • Manage routine brand website updates, including copy, product information, imagery and content refreshes.
  • Help ensure consistent and accurate brand representation across retailer and consumer-facing digital touchpoints.
  • Support omnichannel retailer activations and customer-facing marketing initiatives.
  • Partner with internal teams and agencies to connect consumer-facing programs with shopper and retailer activation.

Integrated Marketing & Brand Activation

  • Support execution of integrated marketing campaigns across consumer, shopper, retail, digital, social and media channels.
  • Maintain marketing calendars, key milestones and deliverables across assigned initiatives.
  • Coordinate shopper marketing programs, retailer activations, customer sampling and brand experiences.
  • Support trade shows and customer events, including logistics, branded materials, product shipments, samples, onsite coordination and post-event recaps.
  • Partner with internal stakeholders and agency teams to ensure programs are executed accurately, consistently and on time.
  • Assist in the development of marketing briefs, project kickoffs and campaign timelines.

Social Engagement & Creative Coordination

  • Coordinate social content timelines, approvals and creative asset needs.
  • Monitor social trends, competitive activity and relevant cultural moments to identify potential engagement opportunities.
  • Review creative materials for accuracy, consistency and alignment with brand standards.
  • Partner with agencies and internal stakeholders throughout creative development and execution.
  • Support consumer response management, including coordinating responses and follow-up with Consumer Affairs, Quality and appropriate brand stakeholders.

Marketing Operations & Asset Management

  • Manage marketing asset libraries, DAM systems and SharePoint platforms across assigned brands.
  • Maintain organized, current and accessible marketing and creative assets.
  • Coordinate creative routing, approvals and final asset delivery.
  • Maintain marketing documentation, project trackers and other tools that help keep initiatives moving efficiently.
  • Help identify opportunities to improve marketing processes and ways of working across the organization.

Insights, Reporting & Team Support

  • Monitor competitive activity, new product launches, portfolio changes and relevant category and consumer trends.
  • Assist with campaign performance tracking and development of post-program recaps.
  • Develop presentations, project updates and marketing materials for internal and customer-facing meetings.
  • Help organize performance data and translate results into clear learnings for the broader marketing team.
  • Support ongoing portfolio and project management needs across Consumer Brands.

Education & Experience

  • Bachelor’s degree in Marketing, Advertising, Business or related field.
  • 0–2 years of professional experience preferred.
  • Strong internship, co-op, agency or early-career experience within CPG consumer brands organization is preferred.
  • Experience working across multiple projects, stakeholders or marketing channels is a plus.

Skills & Capabilities

  • Digitally savvy, with curiosity about emerging platforms, tools and evolving consumer behaviors.
  • Strong organizational and project management skills
  • Excellent written, verbal and presentation communication skills.
  • Ability to manage multiple projects and timelines simultaneously.
  • Collaborative mindset and comfort working cross-functionally and with external partners.
  • Curious about consumers, brands, culture and the evolving retail landscape.
  • Proactive, solutions-oriented approach with a willingness to learn and take on increasing responsibility.
  • Comfortable working in a fast-paced environment with evolving priorities.

Technical Skills

  • Strong Microsoft Office skills, particularly PowerPoint and Excel
  • Experience with social media platforms/tools; familiarity with content publishing, engagement and performance reporting preferred.
  • Experience with WordPress or similar content management systems preferred.
  • Familiarity with Adobe Creative Cloud tools is a plus; ability to make basic asset edits or adaptations is beneficial.
  • Familiarity with retailer content syndication, digital shelf, DAM or project management platforms is a plus.
  • Valid driver’s license required.
  • Ability to travel occasionally and provide onsite support for trade shows, customer events and brand activations.

Job Location

New Holland, Pennsylvania, 17557, United States

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