Sr. Manager, Integrated Media in Phoenix, Arizona at Agital

About Us

We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized go-to-market agencies—Go Fish Digital, REQ, and WDG—with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work. Go Fish Digital makes the complex simple and the simple powerful by uniting strategy, creative, media, and SEO into one seamless engine for growth. REQ connects storytelling, technology, creativity, and digital strategy so ambitious organizations can own what’s next. WDG designs and builds enterprise web experiences that connect with diverse audiences and help organizations adapt to rapid technological change. Together, we operate as one strong, collaborative ecosystem, backed by smart systems, AI-powered capabilities, and a culture of curiosity, where people can grow their careers while shaping how ambitious brands grow in the world.

Overview

Go Fish is seeking a Sr. Manager, Integrated Media to lead integrated media strategy, performance, and client partnership across a portfolio of accounts.

In this role, you’ll guide the development of cross-channel media strategies, oversee account performance, and ensure teams are translating client business goals into effective, measurable media programs. You’ll serve as a senior strategic partner to clients and internal stakeholders, bringing together audience insights, channel expertise, creative considerations, and performance data to drive stronger business outcomes.

You’ll also play a key role in developing Managers and junior team members, improving account and department processes, and ensuring strategic and executional excellence across the team. This role is ideal for an experienced media leader who can balance client strategy, portfolio oversight, team leadership, and operational accountability.

What You’ll DoMedia Strategy & PlanningLead the development of integrated media strategies across a portfolio of clients and complex business challengesTranslate client business goals, market conditions, audience insights, and performance data into clear investment strategiesGuide channel selection, audience strategy, budget allocation, sequencing, and the role of media across the customer journeyEnsure media plans reflect integrated thinking across paid search, paid social, programmatic, video, streaming, direct media, traditional media, and emerging channelsChallenge teams to move beyond platform-level recommendations and connect media strategy to broader business outcomesOversee annual planning, quarterly planning, major campaign planning, and strategic account initiativesGuide the development of KPI frameworks, performance targets, testing roadmaps, and measurement approachesEvaluate strategic tradeoffs across reach, frequency, efficiency, scale, incrementality, and business impactReview and strengthen media plans, presentations, and investment recommendations before they are shared with clientsAdapt strategies based on market shifts, competitive activity, client priorities, performance trends, and new opportunitiesContribute to new-business strategy, pitches, proposals, and account expansion opportunitiesPortfolio Performance & GrowthOversee performance across a portfolio of accounts and ensure teams are proactively managing toward client goalsIdentify cross-account performance trends, risks, and opportunitiesGuide Managers in diagnosing complex performance challenges and developing effective action plansEvaluate whether media investments are delivering the intended business impact and recommend strategic changes when neededLead discussions around budget reallocation, investment priorities, scaling opportunities, and performance recoveryEnsure optimization decisions are supported by clear hypotheses, data, and expected outcomesEstablish and oversee testing roadmaps across channels, audiences, creative, platforms, and measurement approachesHelp teams distinguish between tactical optimization needs and larger strategic issuesMonitor portfolio health and proactively address risks related to performance, delivery, measurement, staffing, or client confidenceIdentify opportunities to deepen client partnerships, expand services, or introduce new media solutionsSupport client retention and agency growth through strong strategic leadership and consistent performanceMeasurement & Business AnalysisEnsure performance reporting across assigned accounts is accurate, insightful, and connected to business outcomesGuide teams in moving from campaign reporting to meaningful analysis, interpretation, and decision-makingDefine the appropriate role of platform metrics, attribution, incrementality, business data, and other measurement approachesPartner with analytics and measurement teams to improve reporting frameworks, tracking, data quality, and performance visibilityHelp clients and internal teams understand the strengths and limitations of available dataLead the development of KPI frameworks and benchmarks that reflect both media performance and business prioritiesEvaluate testing results and ensure key learnings are applied across campaigns and accountsIdentify measurement gaps and recommend solutions, tools, or testing approachesGuide teams in connecting media activity to lead quality, revenue, customer acquisition, sales, brand impact, or other relevant outcomesEnsure reporting narratives clearly explain what happened, why it matters, and what should happen nextClient & Business LeadershipServe as a senior strategic media partner to key client stakeholdersLead high-level media planning, performance, investment, and business discussionsBuild a deep understanding of client industries, business models, audiences, competitive environments, and growth prioritiesInfluence client decisions by presenting clear strategic recommendations supported by data and business contextGuide clients through performance challenges, market shifts, and changes in platform or consumer behaviorEstablish realistic expectations and communicate risks, opportunities, and tradeoffs transparentlyStrengthen client confidence by demonstrating proactive leadership, sound judgment, and consistent follow-throughPartner with Client Strategy leadership to align media recommendations with broader account and business objectivesIdentify opportunities to expand the agency relationship and introduce additional capabilitiesSupport sensitive client conversations and performance recovery efforts when requiredContribute to client retention by ensuring media strategy and delivery remain strong, relevant, and forward-lookingIntegrated CollaborationLead cross-functional collaboration across Integrated Media, Client Strategy, creative, analytics, organic, web, and other agency teamsEnsure media strategy is informed by creative, messaging, audience, landing-page, analytics, and customer-experience considerationsBring the appropriate teams together to solve complex client and performance challengesClarify ownership, responsibilities, timelines, and dependencies across integrated workstreamsEnsure channel teams are operating against a shared strategy rather than isolated tactical plansTranslate broader client and business priorities into clear direction for media teamsResolve cross-functional communication or workflow gaps that may affect quality, efficiency, or client outcomesFacilitate strategic account discussions and ensure media insights are incorporated into broader marketing decisionsPromote stronger collaboration and knowledge-sharing across disciplinesRepresent the Integrated Media perspective in broader agency planning and leadership discussionsTeam Leadership & DevelopmentLead, coach, and develop Managers, Sr. Coordinators, Coordinators, and other assigned team membersSet clear expectations for account ownership, strategic thinking, performance management, and client communicationSupport Managers in strengthening their leadership, delegation, feedback, and decision-making skillsReview team performance and provide ongoing, actionable coachingCreate development opportunities that prepare team members for greater strategic and leadership responsibilitySupport performance evaluations, development plans, promotion readiness, and career-path discussionsEnsure work is delegated effectively based on account needs, team capacity, and individual development goalsMonitor workload, utilization, and team health across assigned accountsIdentify staffing or skill gaps and partner with leadership on resourcing solutionsSupport onboarding, training, and continued education across the teamBuild a culture of accountability, curiosity, collaboration, and continuous improvementStep in when needed to address performance, quality, or team-dynamic concernsOperational Excellence & Process LeadershipEnsure account teams follow consistent planning, activation, quality assurance, optimization, and reporting processesIdentify recurring workflow, quality, or communication issues and implement scalable solutionsHelp develop and maintain department standards, playbooks, templates, and best practicesImprove how teams manage campaign documentation, budgets, timelines, approvals, and performance recordsPartner with leadership to strengthen team operations, resourcing, and account-management practicesEnsure appropriate oversight and quality control are in place across assigned accountsIdentify opportunities to use automation, AI, and new tools to improve efficiency and reduce manual workBalance operational consistency with the flexibility needed to solve unique client challengesSupport department initiatives designed to improve performance, scalability, and team effectivenessEnsure key account risks and operational needs are communicated to leadershipPlatforms, Innovation & Industry LeadershipMaintain a strong understanding of the evolving media landscape and its implications for clients and the agencyStay informed on automation, AI, privacy, signal loss, measurement changes, platform consolidation, and emerging media behaviorsEvaluate new platforms, tools, vendors, and capabilities based on strategic relevance and business potentialGuide teams in adopting new capabilities thoughtfully and with clear measurement plansBuild strong relationships with media partners, platform representatives, and technology providersShare industry developments and strategic implications with clients and internal teamsContribute to agency points of view, training, thought leadership, and best-practice developmentIdentify opportunities to test and scale innovative approaches across multiple accountsHelp define how the Integrated Media team evolves in response to changes in platforms, technology, and consumer behaviorEncourage teams to challenge established approaches and develop new solutions to client problemsWhat You Bring5–7 years of experience in media, marketing, advertising, analytics, or a related fieldSignificant agency experience managing multiple clients, complex accounts, or integrated media programsProven experience developing and leading cross-channel media strategiesStrong working knowledge across multiple media channels, with deep expertise in one or more areasDemonstrated ability to connect media recommendations to client business goals and measurable outcomesExperience overseeing account performance, budgets, testing strategies, and investment decisionsStrong analytical skills and the ability to diagnose complex performance challengesExperience leading strategic client presentations and influencing senior stakeholdersProven ability to manage, coach, and develop team membersExperience delegating work, managing capacity, and overseeing account workflowsStrong written and verbal communication skillsAbility to balance strategic leadership with attention to executional qualityStrong professional judgment and the ability to make decisions in complex or high-pressure situationsAbility to identify client, performance, operational, and staffing risks before they escalateA collaborative, solutions-oriented leadership styleHigh level of accountability, integrity, and ownershipWhat Success Looks LikeAssigned accounts have clear, integrated media strategies that align with client business goalsPortfolio performance is managed proactively, with risks and opportunities identified earlyClients view you as a trusted strategic partner who provides clear, thoughtful, and forward-looking guidanceManagers operate with greater confidence, independence, and strategic ownership because of your coachingMedia recommendations reflect cross-channel thinking, audience insight, and business contextPerformance reporting drives decisions and clearly connects media activity to meaningful outcomesAccount teams operate with clear ownership, strong communication, and consistent qualityStaffing, capacity, and workflow concerns are addressed before they affect clients or team performanceNew capabilities, processes, and best practices are successfully introduced and adoptedOpportunities for account growth, expanded services, and stronger client partnerships are identified proactivelyYour leadership contributes to improved client retention, team development, and agency growthBonus QualificationsExperience directly managing Managers or other people leadersExperience overseeing large or complex media portfoliosExperience across paid search, paid social, programmatic, display, video, CTV, streaming audio, direct media, and traditional mediaExperience managing integrated planning across brand and performance objectivesFamiliarity with attribution, incrementality, marketing mix modeling, lift studies, or advanced measurement approachesExperience with demand-side platforms, ad servers, data platforms, reporting tools, and media-planning technologiesExperience supporting new-business pitches, proposals, and account-expansion effortsExperience developing department processes, training programs, playbooks, or operational frameworksExperience evaluating and implementing automation, AI, or workflow toolsRelevant media and platform certifications