Producer in Athens, Georgia at Learfield IMG College

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

The Producer is responsible for creating and managing athletic-related video content for distribution across multiple platforms. This role supports the development of original content that enhances the university's brand, engages fans, supports student-athlete storytelling, and fulfills partner obligations. The Producer works closely with the Director of Sports Content, fellow producers, temporary staff, university stakeholders, and corporate partners to deliver high-quality content across digital, broadcast, social media, and in-venue channels.

Essential Duties & Responsibilities:

• Produce, shoot, and edit long-form and short-form video content for distribution across university websites, social media channels, videoboards, broadcast outlets, streaming platforms, and partner-facing content initiatives.
  • Productions include coaches' shows, post-game highlights, behind-the-scenes feature stories, and student-athlete features.
  • Collaborate with NIL and Fulfillment teams to create and execute content that supports brand initiatives, partnerships, and organizational goals.
  • Work alongside partners to develop, capture, and deliver content assets while maintaining alignment with project objectives and timelines.
  • Contribute across all aspects of production, including shooting, editing, lighting, audio, and producing.
  • Develop new creative projects and ideas from concept to completion.
  • Assist with ongoing daily content and production needs.
• Lead and manage a temporary workforce both in the office and in the field during production shoots.
• Foster positive employee relations and teamwork by:
  • Following and supporting Learfield policies and procedures.
  • Communicating effectively with all operating units.
  • Complying with all federal, state, and local regulations, laws, and ordinances in the performance of duties.
  • Assisting with internal training and development programs.
• Perform other duties as assigned.

Minimum Qualifications:

• Bachelor's degree or equivalent experience in a related field required; Master's degree or equivalent experience preferred.
• Two (2) or more years of relevant production experience at the collegiate or professional level.
• Proficiency with Adobe Premiere Pro, Final Cut Pro, or similar video editing platforms.
• Ability to operate professional video, audio, lighting, and production equipment.
• Detail-oriented with the ability to manage multiple projects and competing deadlines.
• Excellent verbal and written communication skills.
• Maintain current knowledge of industry trends, activation best practices, and emerging production technologies.
• Demonstrated ability to develop self and others through feedback, coaching, and continuous improvement.
• Ability to travel occasionally and work evenings, weekends, and holidays as required by athletic schedules and production demands.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.