Director, Paid Media in United States at Jobgether
Explore Related Opportunities
Job Description
This is an exciting opportunity for a strategic and results-oriented paid media leader to drive large-scale marketing performance across a dynamic, multi-brand environment. In this role, you will lead full-funnel, omni-channel media initiatives focused on increasing brand visibility, customer acquisition, and revenue growth through innovative, data-driven campaigns. You will collaborate with cross-functional teams across marketing, analytics, CRM, finance, and communications to deliver integrated media strategies that maximize impact and ROI. The position offers strong exposure to senior leadership and external stakeholders while providing the chance to influence high-visibility campaigns at scale. Ideal for someone with deep expertise in digital advertising, performance marketing, and emerging media technologies, this role combines strategic planning, operational excellence, and creative innovation in a fast-paced remote environment.
- Develop and execute comprehensive omni-channel paid media strategies across brand awareness and performance marketing initiatives.
- Lead full-funnel media planning and optimization across channels including digital, CTV, search, social, and programmatic advertising.
- Oversee and manage large-scale paid media budgets, ensuring efficient spend allocation and strong return on investment.
- Partner closely with internal marketing, CRM, analytics, finance, PR, and digital teams to align messaging, audience targeting, and campaign objectives.
- Drive innovation through the use of first-party data, AI-powered targeting solutions, and emerging advertising technologies.
- Manage external media agency relationships to ensure seamless campaign execution, optimization, reporting, and performance measurement.
- Analyze campaign performance metrics and provide strategic recommendations to improve engagement, acquisition, and revenue outcomes.
- Present media strategies, insights, and business results to leadership teams and key stakeholders with confidence and clarity.
- 9–12 years of experience in paid media strategy and execution across digital and performance marketing channels.
- Strong expertise in search, social, programmatic, connected TV (CTV), and omni-channel media planning.
- Proven track record managing significant media budgets with measurable business impact and ROI optimization.
- Advanced analytical and problem-solving skills with a highly data-driven mindset.
- Experience leading cross-functional collaboration and influencing senior stakeholders in complex organizations.
- Bachelor’s degree or equivalent professional experience required.
- Familiarity with hospitality, franchise, retail, or multi-brand portfolio environments is considered a strong advantage.
- Experience leveraging first-party data strategies, audience segmentation, and AI-driven personalization tools.
- Strong communication and presentation skills with the ability to translate performance insights into actionable business recommendations.
- Relevant certifications across Google, Meta, CTV, or digital advertising platforms are a plus.
- Fully remote work environment within the United States
- Opportunity to lead high-visibility paid media initiatives across a global brand portfolio
- Exposure to innovative marketing technologies and AI-driven advertising strategies
- Collaborative and fast-paced work environment with cross-functional leadership exposure
- Competitive compensation package
- Opportunity to work with large-scale media budgets and enterprise-level campaigns
- Professional growth opportunities within a leading hospitality-focused organization
- Dynamic and strategic role with measurable business impact.