Marketing Manager in Mabank, Texas at Galaxy Lifts

GALAXY LIFTS – Marketing Manager

Galaxy Lifts is seeking a skilled and motivated Marketing Manager to join our team. This position is critical to developing our brand awareness, executing online and offline marketing strategies, and driving customer engagement. The results-oriented, high visibility role reports to the President, is a key member of our team, and collaborates closely with other departments to achieve superior customer satisfaction and long-term growth.

THE COMPANY YOU WILL BE JOINING:

• Branded manufacturer and marketer of powered cargo and passenger lifts.
• #1 player in its market with exceptionally high growth potential.
• Entrepreneurial organization recognized for high quality, responsiveness, and industry-best service.
• Galaxy Lifts is a division of Canopy Brands, the best home for the world’s mightiest small companies. Together, our family of brands generates more than $200 million in revenue and solves critical industry challenges across construction, industrial, municipal, utility, marine, and residential markets, supporting the essential systems and environments people depend on every day.

WHAT WE OFFER YOU:

• Hands-on role on a winning team investing in growth and operations.
• Meaningful empowerment in a team-based environment that supports development and recognizes achievement.
• Competitive salary with annual bonus opportunity, comprehensive benefits, 401k match, paid time off, and 10 paid holidays.

WHAT THE ROLE DOES:

• Lead development of our marketing plans encompassing brand positioning, performance marketing, and customer experience.
• Oversee and execute performance marketing activities across all digital channels, in collaboration with marketing providers (internal and external), to generate qualified lead opportunities.
• Manage website development and creation of new digital content, including social media, email campaigns and video, to increase awareness and engagement.
• Assist in development of customer and marketing analytics to drive decision-making on strategy and marketing spend.
• Support our sales team and partners with data and marketing materials.
• Align marketing initiatives with overall business strategy and objectives.
• Perform campaign specific product, industry photo and video capturing as well as editing as needed.
• Implementation and support of company branding efforts.

THE BACKGROUND THAT FITS:

• Minimum of 5 years of experience in progressive marketing roles, preferably in a higher growth, well-managed company.
• Comprehensive knowledge of marketing principles and digital marketing strategies. Familiarity with CRM platforms (HubSpot specifically) a plus.
• Experienced in leading cross-functional initiatives, aligning marketing, creative and other stakeholders, to drive the successful completion of projects.
• Analytical mindset with the ability to track, interpret, and act on marketing data and insights.
• Excellent written (copywriting and proofreading) and verbal communication skills.
• Highly ethical, positive culture addition, self-motivated.
• Able to commute to Mabank, Texas.
• Demonstrates Galaxy core values: Respect, Precision, Urgency, Mastery, Positivity.