Events Specialist, Corporate Marketing in Hooksett, New Hampshire at Merchants Automotive Group

Hooksett, New Hampshire, United States

Position Title: Events Specialist, Corporate Marketing

We are seeking a highly organized, hands-on Events Specialist to own our corporate event strategy and execution across conferences, trade shows, executive dinners, client events, sponsorship activations, and internal events.

This role requires someone who is equally comfortable building strategy with leadership and personally managing the operational details required to execute successful events. This is not a heavily staffed events function the ideal candidate is resourceful, proactive, and willing to roll up their sleeves to handle both high-level planning and day-to-day execution.

A unique aspect of this role includes managing our relationship and event experiences at Gillette Stadium, including coordination of suite events, client entertainment, executive hosting, and special event attendance tied to partnership and relationship-building initiatives. In addition to event ownership, this role supports broader Marketing operations, including workflow management through Wrike (or equivalent), budgeting support, forecasting, and invoice oversight.

Key Responsibilities:

Event Strategy & Execution

• Design and execute an annual event strategy aligned to sales priorities, pipeline influence, and relationship-building goals
• Lead a portfolio of industry conferences, trade shows, executive dinners, sponsorship activations, client events, and corporate marketing events
• Oversee Gillette Stadium suite experiences and related client and executive hospitality events
• Ensure events are professionally executed, aligned to brand standards, and focused on measurable business outcomes

Sales Partnership & ROI Management

• Partner closely with Sales leadership and field teams to support revenue-driving event initiatives
• Align on event objectives, success metrics, attendee strategy, and follow-up plans
• Measure event effectiveness through KPIs, post-event reporting, and ROI analysis

Event Operations & Logistics

• Manage all event logistics from planning through onsite execution and post-event wrap-up, including venue sourcing, vendors, production, budgets, and attendee experience
• Troubleshoot issues in real time and maintain a high standard of execution under pressure
• Personally handle operational and logistical responsibilities as needed to ensure successful event delivery

Marketing Operations & Budget Support

• Own Wrike (or equivalent) project management governance and workflow coordination
• Support annual budgeting, monthly forecasting, invoice tracking, and vendor spend management as it relates to events
• Help build scalable processes that improve cross-functional marketing execution, as appropriate

Qualifications

• 57 years of experience planning and executing complex B2B events, conferences, or corporate events
• Proven ability to independently manage events from strategy through execution and post-event evaluation
• Experience supporting sales-driven or client-facing event initiatives
• Strong financial acumen, including budget management, forecasting, and vendor oversight
• Experience managing external vendors, agencies, and production partners
• Strong project management experience using tools such as Wrike, Asana, Monday.com, or similar platforms
• Ability to manage multiple priorities in a fast-paced environment
• Strong communication skills, professional presence, and sound judgment under pressure

Preferred Education & Experience

• Bachelors degree in marketing, Communications, Business, Hospitality, or related field (or equivalent experience)
• Experience leading executive-facing or internal corporate events preferred

Travel

• Less than 30% travel required

The Company

You're invigorated by team collaboration and a fast-paced work environment. Opportunities for growth motivate you to always bring your A-game. Youre tired of being told no when you think of ways to improve, innovate, and do things better.

Theres a place for people like you. Welcome to Merchants Fleet.

Weve been around for more than 60 years, but were the fastest growing fleet management company in North America. The fleet industry is behind every delivered package, the summertime memories kids make on their way to camp, and the heavy-duty trucks and vans that keep the lights on. Thats a lot of responsibility, and why we want our employees to always be at their best.

Everything at Merchants Fleet is fueled by our entrepreneurial spirit, including:

• Leadership who truly lead and engage with employees
• Real career paths and the tools you need to grow and develop
• A work environment thats encouraging and collaborative

We know employees wont stay if theyre not happy, which is why we provide a great benefits package on top of our award-winning work environment. In fact, weve just made the Great Companies to Work For in NH list for the eighth year in a row and have a 88% employee satisfaction score (higher than the national average of 57%).

So, what are you waiting for? See why a career with Merchants Fleet is the best decision your future self has ever made.

Equal Opportunity Employer, including disability/protected veterans